ALO · 2 days ago
Senior Brand Marketing Manager, Apparel & Footwear
Los Angeles, CA
Full-time
Onsite
Senior Level, Lead/Staff
$120K/yr - $140K/yr
8+ years expALO is a company focused on mindful movement and improving lives through its products. They are seeking a dynamic Senior Brand Marketing Manager to lead strategic brand initiatives in the apparel and footwear categories, focusing on brand positioning, innovation, and cross-functional collaboration.
ApparelFashionTextiles
Responsibilities
Conduct in-depth research and analysis of industry and category trends to inform brand strategies and identify growth opportunities
Monitor competitor activities, emerging trends, and consumer insights to provide recommendations on how to stay ahead in a fast-evolving market
Utilize market research data to guide strategic decision-making and refine brand positioning
Collaborate closely with design, planning, digital, retail, creative, and insights teams to ensure marketing initiatives are aligned with business goals
Act as the central point of contact for all brand-related matters, ensuring clear and consistent communication across teams and departments
Lead the creation of comprehensive brand strategy briefs that outline key objectives, target audience insights, brand messaging, and campaign goals
Translate business objectives into actionable marketing strategies that drive brand growth and engagement
Develop and refine the brand’s strategic positioning, ensuring it resonates with target audiences and differentiates the brand in a competitive marketplace
Craft compelling brand narratives and messaging frameworks that guide all marketing initiatives
Lead the development, execution, and optimization of integrated marketing campaigns across multiple channels (digital, retail, social, influencer, experiential, etc.)
Ensure all campaigns are on-brand, on-budget, and meet performance KPIs
Coordinate with creative and media teams to develop impactful content and experiences that drive brand awareness and consumer engagement
Develop and maintain comprehensive reporting systems to track campaign performance, key metrics, and ROI
Provide post-campaign recaps, highlighting key learnings, successes, and areas for improvement
Present findings to senior leadership and key stakeholders with actionable insights and recommendations for future initiatives
Identify, negotiate, and manage strategic brand and media partnerships that support brand growth and visibility
Cultivate relationships with external partners, including global media outlets
Work closely with Design and Planning teams to identify new opportunities for brand expansion and innovation
Lead the development of new product campaigns and ensure they are integrated into the overall brand strategy
Stay on top of emerging marketing technologies and tactics to keep the brand at the forefront of innovation
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, or related field (MBA a plus)
8-10 years of experience in brand marketing, ideally within the retail athletic apparel and/or luxury fashion industry
Proven experience in developing and executing integrated marketing campaigns across multiple channels (digital, retail, social, influencer, experiential, etc.)
Strong understanding of consumer behavior, industry trends, and category insights
Experience in strategic brand positioning, development, and communication
Excellent cross-functional collaboration skills, with the ability to influence and work with diverse teams
Strong analytical skills and experience with performance reporting and ROI analysis
Exceptional written and verbal communication skills
Experience managing external partners and agencies
A passion for innovation and staying ahead of the curve in brand marketing trends
Experience with retail or consumer products brands, esp. within apparel and footwear
Familiarity with brand media, high-impact campaign development and digital marketing strategy
Knowledge of CRM and customer data analytics
Experience in media partnership and external agency management
Benefits
Performance bonuses
Long term incentives
A PTO policy
Many other progressive benefits
Company
ALO
We are ALO.
501-1000 employees
H1B Sponsorship
ALO has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (22)
2024 (3)
2023 (4)
2022 (4)
Funding
Current Stage
Late StageLeadership Team
Andrew Holland
General Counsel and Chief Legal Officer
Brittney Bohnert
Community & Partnerships Manager
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