Brooklyn Sports & Entertainment · 6 days ago
(VP) Commercial Director, Dance & Entertainment Brands
Brooklyn, NY
Full-time
Onsite
Director/Executive
$170K/yr - $220K/yr
12+ years expBrooklyn Sports & Entertainment is a company that creates bold, authentic, and unforgettable experiences in sports, entertainment, and hospitality. The (VP) Commercial Director, Dance & Entertainment Brands will be responsible for unlocking the commercial potential of performers for the New York Liberty and Brooklyn Nets, overseeing licensing strategies and developing new consumer products.
EventsFranchiseMedia and Entertainment
Responsibilities
Develop and execute a comprehensive business plan to commercialize Ellie across the consumer products, media, retail, children’s content, and experiential categories
Craft a commercial plan for additional Nets and Liberty performance teams and identify opportunities to extend Brooklyn Sports & Entertainment's footprint in dance and performance entertainment
Lead end-to-end licensing strategy for the IP, including evaluation of categories, partner selection, negotiation of deals, and management of ongoing relationships
Identify and build high-value strategic partnerships across publishing, entertainment, retail, CPG, and/or digital media to grow our brands and reach target audiences
Oversee the development and commercialization of consumer product lines (e.g., apparel, toys, collectibles) in collaboration with internal Merchandising and Marketing teams
Drive the creation of original content including animated series, digital shorts and/or social-first storytelling, in partnership with content creators and studios
Serve as the primary liaison to the Liberty brand to steward Ellie’s identity, voice & positioning across all commercial expressions, ensuring consistency and resonance
Partner with internal and NBA/WNBA legal & brand teams to manage contracts, protect IP, and enforce brand guidelines across all licensing and partnership agreements
Collaborate cross-functionally with Marketing, Community Relations, Merchandising, and Partnerships to fully integrate mascot and performer activations across platforms
Lead market research and consumer insight efforts to assess performance and guide content, product, and partnership decisions
Represent the mascot and performer brands at industry events, trade shows, and within licensing communities to build awareness and cultivate commercial opportunities
Qualification
Required
12+ years of experience in licensing, brand management, and/or consumer products within the sports, entertainment, or media industries
Demonstrated success in developing and monetizing IP-driven brands across multiple verticals, with specific experience in character licensing and branded content
Proven ability to originate, structure, and negotiate complex deals with entertainment studios, publishers, retailers, and licensees
Strong track record of launching and managing consumer product lines, with expertise in go-to-market strategy, design collaboration, and retail execution
A deep network of contacts across relevant industries
Excellent business judgment and ability to leverage data-based insights to inform decision-making
Exceptional written and verbal communication skills; comfortable presenting ideas to executive leadership and external partners
Entrepreneurial spirit rooted in action, curiosity, and a growth mindset
Company
Brooklyn Sports & Entertainment
Brooklyn Sports & Entertainment is a platform dedicated to creating bold, authentic, and unforgettable experiences that redefine sports, entertainment, and hospitality—The Brooklyn Way.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$688MKey Investors
Julia Koch
2024-06-19Secondary Market· $688M
Leadership Team
Josh Pruss
Senior Vice President, Global Partnership Marketing & Premium Hospitality
Ryan Hilgers
Senior Vice President, Global Partnership Development
Recent News
Sports Business Journal
2025-11-25
Sports Business Journal
2025-11-23
Sports Business Journal
2025-11-20
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