VideoGen · 5 months ago
Growth Marketing Manager
VideoGen is an AI-powered platform that simplifies professional video creation. They are seeking a Growth Marketing Manager to drive engagement through various channels, manage brand voice, and run performance reporting.
Artificial Intelligence (AI)Social MediaVideo
Responsibilities
Plan and send newsletters, product updates, and promotional campaigns to 2M+ VideoGen users. Build and optimize automated email flows, improving deliverability, engagement, and conversions
Plan, create, and publish content across major social channels (YouTube, LinkedIn, Facebook, Instagram, TikTok, X) and email. Collaborate with a video editor/designer to produce high-quality content quickly
Engage with users through discussions, webinars, Q&As, user stories, and feedback loops. Foster a strong, user-centric community and highlight customer successes
Communicate, coordinate, and negotiate with influencers, affiliates, and media partners. Manage a $10k/month partnerships budget and track results
Host occasional webinars, AMAs, tutorials, or feature walkthroughs to support education and community initiatives
Manage a small, straightforward Google Ads budget focused on basic search and brand campaigns. Maintain consistent performance and ensure efficient spend
Produce clear monthly breakdowns of organic and paid marketing performance across email, social, community, partnerships, and ads. Identify insights and opportunities for growth
Qualification
Required
Strong experience across email, social, and community marketing, with the ability to plan and execute multi-channel campaigns
Solid understanding of email automation, segmentation, and experimentation
Comfortable managing straightforward Google Ads campaigns and supporting influencer, affiliate, and media partner initiatives
Able to track performance across all channels, interpret data clearly, and create monthly marketing reports with actionable insights
Confident using analytics tools such as GA4, platform insights, and email performance dashboards
Skilled in writing, storytelling, and shaping content ideas
Able to work closely with video editors and designers to guide creative direction and produce high-quality assets efficiently
Understands short-form and long-form video formats
Excellent communication and organization, with a strong sense of ownership and the ability to manage projects end-to-end
Comfortable working quickly in a fast-moving environment and appearing on camera for webinars, demos, or walkthroughs
Preferred
Familiarity with AI tools for content creation, video editing workflows, or experience in SaaS products