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Wake Forest University · 5 months ago

Associate Director, Digital Marketing, School of Business

Winston-Salem, NC

Full-time

Onsite

Mid Level

3+ years exp

Wake Forest University is a private institution dedicated to academic excellence, and they are seeking an Associate Director of Digital Marketing for the School of Business. This role involves executing and optimizing digital marketing efforts to drive awareness and enrollment across graduate programs, while collaborating closely with internal and external stakeholders.

EducationHigher EducationUniversities

No H1B

Responsibilities

Develop and manage digital marketing strategies that drive awareness and enrollment across multiple graduate business programs

Serve as the primary point of contact for our digital marketing agency, providing guidance on campaign objectives, messaging, targeting, and performance expectations

Analyze performance data and marketing metrics to optimize campaign effectiveness, improve ROI, and inform strategic decisions

Collaborate with internal stakeholders to align digital efforts with broader marketing and enrollment goals

Recommend ad creative and messaging tailored to specific program audiences

Monitor digital advertising trends and platforms to identify new opportunities for reaching target audiences

Manage channel mix and budget allocation to maximize reach and conversion across platforms

Ensure all campaigns adhere to brand standards and reflect the unique strengths of each program

In partnership with the School’s Associate Director, Marketing & Communications – Social Media, manages the social media ambassador program, guiding student content creators to produce authentic, engaging posts that align with platform standards and brand guidelines while preserving the genuine student voice

Performs other related duties as assigned

Qualification

Digital marketing strategyPaid media strategyCampaign executionPerformance reportingAudience segmentationLead generation funnelsGoogle AdsMeta Business ManagerLinkedIn Campaign ManagerCommunication skillsOrganizational skillsDetail-oriented

Required

Bachelor's degree in marketing, communications, business, or a related field

Minimum of 3-5 years of experience managing digital marketing campaigns

Demonstrated experience in paid media strategy, campaign execution, and performance reporting

Strong understanding of audience segmentation, lead generation funnels, and digital ad platforms (Google Ads, Meta Business Manager, LinkedIn Campaign Manager)

Exceptional communication skills with the ability to translate data into actionable insights

Highly organized, detail-oriented, and able to manage multiple campaigns at once