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Sequoia · 5 months ago

Director of Web and Digital Experience

United States

Full-time

Remote

Director/Executive

7+ years exp

Sequoia is a strategic partner helping investor-backed companies achieve their business goals through smarter people spend. The Director of Web and Digital Experience will define and drive the strategy for compelling digital experiences across three brands, ensuring collaboration with various teams to enhance customer engagement and conversion.

Employee BenefitsHuman ResourcesMedical

Comp. & Benefits

Responsibilities

OWN THE OVERARCHING WEB STRATEGY, INCLUDING SITE UPDATES, LANDING PAGE EXPERIENCES, TESTING AND OPTIMIZATION THAT SUPPORT ACQUISITION, CONVERSION, AND RETENTION

COLLABORATE WITH MARKETING, WEB ENGINEERING, CREATIVE, AND PRODUCT TEAMS TO BUILD SITE EXPERIENCES FOR CAMPAIGNS, PRODUCT INITIATIVES, TESTS, AND ALWAYS-ON PROGRAMS, ENSURING ACCURATE MESSAGING, TIMING, AND CAPABILITIES NEEDED TO EXECUTE

DRIVE CONTINUOUS EXPERIENCE IMPROVEMENT THROUGH THE DEVELOPMENT OF AN ONGOING WEB EXPERIENCE ROADMAP AND WEEKLY SPRINT PLANNING THAT IS ALIGNED TO SHORT-TERM AND LONG-TERM OPPORTUNITIES

ANALYZE AND MONITOR PAGE PERFORMANCE AND USER BEHAVIOR ACROSS SITE LANDING PAGES, GENERATE DATA-DRIVEN HYPOTHESES THAT INFORM STRATEGIES AND UNCOVER AREAS OF OPPORTUNITY TO IMPROVE THE WEB EXPERIENCE

DEVELOP A DEEP UNDERSTANDING OF OUR MEMBERS AND SITE VISITORS THROUGH DATA, INSIGHTS, AND CROSS-FUNCTIONAL PARTNERSHIPS (ANALYTICS, ENGINEERING, AND CONSUMER INSIGHTS). LEVERAGE THOSE INSIGHTS TO INFORM SITE STRATEGY

PARTNER WITH ANALYTICS TO ESTABLISH A CLEAR MEASUREMENT FRAMEWORK, DEFINE KPIS, TRACK AND ANALYZE WEBSITE PERFORMANCE, AND MANAGE FORECASTS

DEFINE AND EXECUTE ON SEO INITIATIVES AND CONTENT OPPORTUNITIES THAT IMPROVE WEBSITE VISIBILITY AND PERFORMANCE

LEVERAGE PERSONALIZATION CAPABILITIES TO CREATE DIGITAL EXPERIENCES ALIGNED TO AUDIENCES AND CHANNELS

ESTABLISH SYSTEMS OF GOVERNANCE, STANDARDS, TECHNICAL REQUIREMENTS, AND DEFINE RESOURCES NEEDED TO IMPLEMENT SITE STRATEGIES

Qualification

Web strategySEO initiativesData analysisCMS (WordPress)Site analytics (Google Analytics)A/B testing toolsUX designHTML/CSS/JavaScriptLeadershipEffective communicationPresentation skillsAdaptability

Required

7+ YEARS EXPERIENCE LEADING INTEGRATED WEB STRATEGY AND COMPLEX WEB PROGRAMS AT A TECH, CONSUMER FINANCE OR INNOVATIVE, CONSUMER BRAND

STRONG LEADERSHIP PRESENCE WITH ABILITY TO LEAD, INFLUENCE, AND DIRECT PROJECTS AND PROCESSES ACROSS MULTIPLE TEAMS

EXPERIENCE USING DATA AND INSIGHTS TO INFORM REQUIREMENTS, IDEAS, AND STRATEGIES WITH HANDS-ON EXPERIENCE WITH WEB TOOLS INCLUDING CMS (WORDPRESS), A/B TESTING TOOLS, SITE ANALYTICS (GOOGLE ANALYTICS) AND BUSINESS INTELLIGENCE TOOLS

WELL-VERSED IN THE TECHNICAL ASPECTS OF RUNNING A WEBSITE, UX, SEO, DOMAIN MANAGEMENT, HTML/CSS/JAVASCRIPT

DEMONSTRATED UNDERSTANDING OF SEO FUNDAMENTALS AND THE INTERACTION BETWEEN SITE ARCHITECTURE AND CONTENT TO DELIVER ORGANIC TRAFFIC PERFORMANCE

EFFECTIVE COMMUNICATION SKILLS WITH THE ABILITY TO ARTICULATE STRATEGIES AND PLANS TO A WIDE VARIETY OF AUDIENCES

EFFECTIVE COMMUNICATION AND PRESENTATION SKILLS; ABILITY TO ARTICULATE STRATEGIES, STORY-TELL WITH DATA, AND PRESENT PLANS TO LEADERSHIP AND STAKEHOLDERS ACROSS THE ORGANIZATION

ABILITY TO ADAPT AND THRIVE WITHIN THE FAST PACE AND AMBIGUITY OF A GROWTH ORGANIZATION