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Optimum Sports · 4 days ago

Managing Director, Strategy

New York, NY

Full-time

Hybrid

Director/Executive

$190K/yr - $250K/yr

10+ years exp

Optimum Sports is a dedicated sports marketing agency within Omnicom Media Group, focused on delivering cohesive, multi-platform sports marketing strategies. The Managing Director, Strategy will be responsible for driving growth of clients' brands by analyzing market trends, developing strategic recommendations, and collaborating with various teams to ensure successful execution of strategies.

AdvertisingBrand MarketingMarketingPublic RelationsSports

Responsibilities

You will analyze market trends and competitive data, keeping a pulse on the state of the category and industry, bringing insights to your client

You will continuously monitor the brands performance and health, working closely with the Marketing Science teams to advise on the relationship between brand and performance strategies

You will be an expert in audience understanding, using qualitative and quantitative intelligence to understand and anticipate consumer needs, using these insights to inform brand and media strategy

You will lead and develop best in class strategic recommendations for your client, ensuring clear and concise story telling that delivers on the needs of the client, understanding the nuances between what Senior leaders need vs day to day media teams need

You will craft both client presentations, along with clear and concise written narratives and responses to client questions

You will have a relentless focus on the strategies that are going to deliver business outcomes and unlock revenue for your client

You will develop innovation road maps and execute on those roadmaps to ensure application to the clients business

When necessary, you will create and facilitate client workshops, bringing thought provoking work to them

You will work closely with our SBUs to orchestrate the right set of capabilities around your clients needs for any given moment or brief

You will connect media, content, commerce and creative to understand the right combination to drive growth

You will lead and advise on the strategic narrative of our recommendations, working with the audience, content, planning, activation and marketing science teams to connect the dots across the entire recommendation and ensure strategic direction is being pulled through

You will clearly define the goal, the problem, the insight and the solution

You will deliver thought leadership that can sit both internally and externally, showcasing future thinking POVs that shape our strategic product and work

You will partner with the team to educate and up level the work, bringing guidance and mentorship to team members where necessary

When necessary, you will participate in both organic and new business opportunities

You will act as a strategic leader that guides the narrative, co-creates the work and establishes why AaaP is right for the clients needs

Qualification

Strategic growthMedia planningSports marketplace knowledgeWritten narrativesClient presentationsTeam mentorshipThought leadership

Required

You have a strong ability to have intelligent conversations about media planning, marketing, and business that gives a client confidence in your partnership

You must have experience and knowledge with the sports marketplace and (insert client vertical) category

You must have 10+ years of experience in running strategy across an integrated team

You will have a proven track record in delivering strategic excellence and growth for clients you have managed

You must be proficient in your ability to create and deliver both written narratives/responses along with crafting strategic presentation decks