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SEMAFOR · 4 days ago

Associate Director, Creative Strategy

New York, NY

Full-time

Onsite

Senior Level, Lead/Staff, Director/Executive

$140K/yr - $150K/yr

6+ years exp

Semafor is a global news platform focused on delivering transparent reporting and insights. The Associate Director of Creative Strategy will lead high-priority client proposals, develop original marketing strategies, and manage a team of Creative Strategists to create compelling proposals tailored to client needs.

InternetMedia and EntertainmentNews

Responsibilities

Develop original marketing strategies, brand narratives, and strategic thought leadership platforms tailored to client needs

Create the Semafor benchmark for proposals and presentations with compelling narratives, clear media strategies, and innovative ideas

Utilize research and data to craft thoughtful, strategic, and engaging proposals that map to advertiser objectives and KPIs, including Semafor’s first party data tools

Show clear connections between client brand challenges and proposed partnership solutions

Drive brainstorms and creative ideation processes with internal teams, sales leads, and clients to craft winning proposals

Partner closely with Sales teams to align on client objectives, gather critical intel, and ensure seamless briefing to proposal development transitions

Partner closely with Revenue Operations to deliver smart packaging and pricing strategies aligned to client opportunities

Coordinate with internal and external teams, fostering collaboration across departments to deliver integrated solutions

Build and nurture trusted partnerships with Sales leadership and other Semafor functions

Engage with genuine curiosity to deeply understand client challenges, priorities, and goals

Partner with Revenue leadership on pitches and presentations, including high-profile C-Suite opportunities

Help hire, manage, and mentor a growing creative strategy team

Strategic and thoughtful resource assigning to ensure the team is appropriately staffed and delivering against all opportunities

Oversee and provide feedback on creative strategy deliverables, ensuring the highest quality of work

Establish and continually refine the pre-sale process and go-to-market execution strategies

Serve as the deputy to Semafor’s Global Head of Brand & Marketing across all pre-sale activities, jumping into key opportunities and operational initiatives

Be a subject matter expert on Semafor’s brand, products, and overarching priorities, ensuring consistent messaging and prioritization in proposals and pitches

Leverage knowledge of the evolving media landscape, including emerging platforms and opportunities, to elevate partnership solutions

Provide strategic recommendations and advisory around commercial opportunities to solve clients' problems

Qualification

Creative strategyBrand developmentProject managementData-driven storytellingGoogle WorkspaceMicrosoft Office SuiteTeam managementCuriosityInnovationCollaborationOwnership

Required

Bachelor's degree plus a minimum of 6 years of experience in creative strategy / partner marketing within a publisher, media company, or agency

A minimum of 3 years of proven management experience, and a proven track record of leading highly successful, high-performing, high-velocity teams

Experience developing innovative brand, creative, and marketing strategies, and a bonus for focus on B2B and global clients across the US, Gulf, and beyond

Demonstrated ability to generate revenue through marketing strategies

Extremely strong project management and organizational skills, and the ability to manage many different workstreams at once, and use judgement to prioritize resources quickly and effectively

Very strong design skills and sensibility

Approaches revenue opportunities with curiosity, ingenuity, and originality

Feels deep ownership of their work

This is an in-person role, with 4 days a week expected in our New York or Washington D.C. office. There may be some travel on an as-needed basis

Must have intermediate to advanced skills with Google Workspace and Microsoft Office Suite, particularly Google Slides/Powerpoint

Experience working with global brands or in creative roles at media organizations

Strong understanding of audience insights and data-driven storytelling to inform creative strategies

Passion for innovation and a keen eye for emerging trends in media, marketing, and design