Vice President of Brand, Content Marketing, and Communications jobs in United States
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Verifone · 5 months ago

Vice President of Brand, Content Marketing, and Communications

positionNew York, New York, United States
timeFull-time
remoteOnsite
seniorityLead/Staff
date15+ years exp

Verifone is a leader in the electronic payment technology industry with a commitment to innovation and customer satisfaction. The Vice President of Brand, Communications, and Content Marketing will shape and execute the company's branding and content strategies while leading a team of professionals to enhance the company’s reputation and drive business growth.

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H1B Sponsor Likelynote

Responsibilities

Develop and implement an integrated communications, brand, and content marketing strategy aligned with the company’s mission, vision, and business goals
Serve as a trusted advisor to senior leadership on matters related to brand positioning, public relations, and messaging
Monitor industry trends, competitor strategies, and market dynamics to adjust plans proactively
Oversee the development and evolution of the brand identity, ensuring consistency across all touchpoints and platforms
Lead efforts to enhance brand awareness, reputation, and equity among target audiences
Ensure all marketing materials and communications reflect the brand’s tone, values, and voice
Manage external communications, including media relations, public relations, and crisis communications
Oversee internal communications to ensure employees are informed, engaged, and aligned with company priorities
Act as the primary spokesperson for the organization when necessary
Drive the content strategy to create compelling, engaging, and valuable content that resonates with target audiences across channels
Oversee the development of blogs, videos, whitepapers, social media content, and other digital assets
Ensure content marketing efforts drive lead generation, customer retention, and thought leadership
Build, lead, and mentor a high-performing team of communication, brand, and content professionals
Foster a culture of creativity, collaboration, and innovation within the team
Partner with cross-functional teams, including sales, product, and customer success, to align messaging and amplify impact
Establish KPIs and metrics to evaluate the effectiveness of communication and marketing initiatives
Regularly report on progress and outcomes to senior leadership
Continuously optimize strategies based on data insights and feedback

Qualification

Brand strategyContent marketingCommunications managementDigital marketingAnalytical skillsPublic relationsTeam leadershipAdvanced degreeExperience in FintechMedia relationshipsCreative thinking

Required

Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field; MBA or advanced degree preferred
15+ years of experience in brand, communications, and content marketing leadership roles, preferably in a high-growth or dynamic environment
Proven success in building and managing a brand strategy across multiple channels
Exceptional communication and storytelling skills, with a strong ability to translate complex ideas into clear, compelling messages
Expertise in digital marketing, social media, and content management platforms
Strong leadership and team-building skills, with a track record of managing and developing talent
Ability to manage budgets, prioritize initiatives, and drive results under tight deadlines

Preferred

Experience in Fintech
Established relationships with media outlets and influencers in relevant sectors
Strong analytical skills and comfort with using data to drive decisions
Creative thinker with a passion for innovation and storytelling

Company

Verifone

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VeriFone is a California-based company that designs, markets, and services electronic payment solutions.
dateFounded in 1981
location
New York, New York, USA
people-size1001-5000 employees
web-link
http://www.verifone.com

H1B Sponsorship

Verifone has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (15)
2024 (5)
2023 (11)
2022 (15)
2021 (14)
2020 (17)

Funding

Current Stage
Public Company
Total Funding
$235M
2025-04-01Private Equity· $235M
2018-04-09Acquired
2005-04-29IPO

Leadership Team

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Ozgur Ozvardar
VP & General Manager, Turkey, Middle East and Northern Africa
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Recent News

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2026-01-12
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2026-01-11
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Bilt Embeds Loyalty at Checkout with Verifone
2026-01-11
Company data provided by crunchbase