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Optimum Sports · 5 months ago

Creative Director, Influencer

United States

Full-time

Remote

Senior Level, Lead/Staff

$150K/yr - $150K/yr

8+ years exp

Omnicom Media Group (OMG) is a leading media services division that delivers transformational experiences for consumers, clients, and talent. They are seeking a bold and culturally fluent Creative Director, Influencer Content to lead the creative vision for influencer-driven storytelling, shaping how a major home improvement brand engages with audiences across creator-led platforms.

AdvertisingBrand MarketingMarketingPublic RelationsSports

Responsibilities

Develop and Drive Creative Strategy

Translate brand priorities into compelling influencer campaign platforms that connect with core audiences and inspire action

Lead creative concepting for always-on and tentpole influencer initiatives, ensuring ideas are insight-driven, socially native, and platform-relevant

Continuously evolve influencer creative approach in alignment with broader marketing strategy and retail rhythms

Draw upon Omni creator data and Q cultural insights, to shape creative strategy and implementing storytelling through influencer media

Oversee the Creative Process

Own end-to-end creative development - from briefing and ideation through production and post

Guide cross-functional teams, including art direction, copywriting, and content production, to ensure creative excellence and brand consistency

Serve as the creative voice throughout internal and client-facing milestone presentations

Cross-Agency Integration & Influence

Ensure influencer content ladders up to holistic brand platforms and receives the same level of creative consideration and polish

Partner with brand and media AORs to champion influencer creative as a strategic channel within integrated campaigns

Act as a consultative partner in shaping how influencer shows up across omnichannel retail and marketing moments

Implement key findings from Omni learnings and Q insights into the development of influencer content strategies, driving culturally relevant and performance-optimized storytelling across influencer media channels

Content Governance & Quality Control

Establish and maintain clear creative guidelines tailored to influencer content while protecting brand integrity

Review and approve influencer creative, ensuring alignment with brand standards, tone of voice, and legal compliance

Maintain a constant pulse on the influencer landscape education via thought leadership communication, staying atop of shifts in the industry and emerging trends and be able to translate to client business

Innovate Through Activation

Concept and lead one-of-a-kind experiential or onsite activations rooted in influencer collaboration

Bring creative flair and strategic clarity to programs that drive buzz, content creation, and brand heat

Inform and elevate creative guidance through Omni, ensuring influencer storytelling resonates authentically with target audiences

Qualification

Influencer content strategyCreative leadershipStorytelling across platformsCultural trends understandingStakeholder managementExceptional communicationPresentation skillsCollaborative leadership