Numerade · 3 months ago
Product Lifecycle Marketing Manager - Remote
United States
Full-time
Remote
Entry, Mid Level
2+ years expNumerade is a venture-backed startup on a mission to level the playing field in education, having helped over 200 million students since its launch. The Product Lifecycle Marketing Manager will craft and optimize communication strategies to drive conversion of registered users to paid subscriptions and retain existing subscribers through engaging content.
EducationEdutainment
Responsibilities
User Segmentation and Personalization - Create and maintain user segmentation to ensure the delivery of relevant and personalized email content to different user groups based on their behavior, preferences, and stage in the customer life cycle
Conversion-Focused Campaigns - Develop and execute campaigns across the entire journey of our users via email, sms, another other channels focused on converting registered users into paid subscribers by highlighting the value propositions and benefits of our premium features and services
Retention-Focused Campaigns- Design and implement retention campaigns (via email, sms, other communication channels) to keep existing paid subscribers engaged, informed, and satisfied with the product, and reduce churn rate
Testing and Optimization- Regularly perform A/B testing to optimize email elements like subject lines, content, and calls to action. Analyze data to make data-driven decisions for future campaigns
Performance Monitoring and Reporting- Track and analyze the performance of email campaigns using relevant KPIs (e.g., open rates, click-through rates, conversion rates, and retention rates). Provide regular reports and insights to stakeholders
Cross-Functional Collaboration- Work closely with the Product, Sales, and Content teams to ensure alignment in messaging and to leverage insights that can enhance email campaign strategies
Compliance and Best Practices- Ensure that all email campaigns comply with applicable laws and regulations (such as CAN-SPAM and GDPR), and adhere to email marketing best practices
User Feedback- Implement mechanisms for collecting feedback from users through emails, and liaise with the Product team for incorporating this feedback to improve the product and services
Automation and Scalability- Automate email and other channel campaign processes and workflows to scale efforts efficiently and ensure timely communication with users
Educational Content- Coordinate with the Content team to include relevant educational materials, tips, and resources in emails that provide value to subscribers
Martech, Database/CRM - Develop, own and drive the martech, database/CRM roadmap
Qualification
Required
Bachelor's degree in Product Management, Marketing, Communications, or a related field
At least 2-5 years of experience in programmatic email, sms, etc. marketing, with a focus on life cycle campaigns
Proven track record of developing and executing successful email, SMS, etc. campaigns that drive user conversion and retention
At least one year of experience with iterable
Strong analytical skills with experience in data analysis and reporting
Proficiency in email marketing tools and platforms, as well as knowledge of CRM systems
Understanding of email deliverability and compliance regulations
Exceptional written and verbal communication skills
Ability to work cross-functionally and manage multiple projects simultaneously
Creative thinker with a strong attention to detail
Preferred
Familiarity with the education technology industry is a plus
Benefits
Work from home, or wherever. We’re remote-first!
Fun, creative and fast-paced working environment
Competitive salary with a significant upside in equity
Health + dental + vision coverage offered for both employees and their dependents
401k plan
Flexible PTO, paid holiday, and leave policies, including paid parental leave for new parents - We want you to take time to relax, recharge, and reset
Tons of opportunities for advancement
Company
Numerade
Numerade is the virtual learning platform that adds understanding back to STEM education.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$26MKey Investors
IDG Capital
2021-08-23Series A· $26M
2020-06-04Seed
Leadership Team
Nhon Ma
CEO & Co-Founder
Recent News
Company data provided by crunchbase