Sales and Marketing Operations Manager jobs in United States
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Lakeside Software · 5 months ago

Sales and Marketing Operations Manager

positionAnn Arbor, MI
timeFull-time
remoteOnsite
seniorityMid Level
date4+ years exp

Lakeside Software is how organizations with large, complex IT environments can finally get visibility across their entire digital estates. They are seeking a highly analytical and systems-savvy Sales & Marketing Operations Manager to optimize pipeline generation, tracking, and conversion, ensuring efficiency and accountability from first touch to closed-won.

AnalyticsBig DataSoftware

Responsibilities

Develop and maintain BI dashboards and reports to track:
Lead-to-opportunity conversion rates
Sales cycle velocity
Win/loss rates and revenue attribution
Marketing-sourced and influenced pipeline
Ensure seamless lead flow and lifecycle management across Marketo and Salesforce, including MQL, SAL, SQL, and opportunity handoffs
Own marketing automation programs in Marketo, including campaign execution, scoring, routing, and nurturing workflows
Manage CRM data hygiene, including deduplication, field governance, segmentation, and enrichment strategies
Partner with Sales Ops, RevOps, and GTM teams to ensure accurate forecasting, territory planning, and funnel performance tracking
Help define and enforce processes for lead qualification, sales stage definitions, and pipeline SLA compliance
Support tool integrations and data sync across platforms such as 6sense, LinkedIn, ZoomInfo, Gong, and others
Continuously audit and improve GTM infrastructure and data models to support scalability and performance reporting

Qualification

SalesforceMarketoBI/reporting toolsLead lifecycle managementMarketing automation workflowsData qualityCollaboration skillsCommunication skills

Required

4–7 years of experience in sales or marketing operations at a B2B SaaS company
Advanced proficiency in Salesforce, Marketo, and BI/reporting tools (e.g., Tableau, Power BI, Salesforce dashboards)
Proven experience analyzing and improving funnel metrics and sales/marketing performance
Strong understanding of lead lifecycle management, campaign attribution, and funnel KPIs
Experience managing marketing automation workflows and campaign execution in Marketo
Meticulous attention to data quality and systems hygiene
Highly collaborative with excellent communication and documentation skills
Bachelor's degree in business, marketing, analytics, or a related field

Company

Lakeside Software

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Lakeside Software helps reduce IT costs and improve end-user experience with systrack digital experience monitoring.
dateFounded in 1997
location
Boston, Massachusetts, USA
people-size201-500 employees
web-link
http://www.lakesidesoftware.com

Funding

Current Stage
Growth Stage
Total Funding
unknown
Key Investors
Insight Partners
2020-02-11Private Equity

Leadership Team

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Mike Schumacher
Founder and CEO
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Brian Curran
Chief Financial Officer
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Recent News

Lakeside Software LLC
Lakeside Software Launches SysTrack AI, Bringing Agentic Digital Employee Experience to Every Device
2025-11-19
Lakeside Software LLC
Lakeside Software Expands Global Footprint with New SysTrack Cloud Region in Azure India
2025-11-06
Lakeside Software LLC
Lakeside Software Named a Leader in ISG’s Provider Lens™ Evaluations for Digital Employee Experience and AI-Enabled Digital Workplace Solutions 2025
2025-10-23
Company data provided by crunchbase