Kepler · 5 months ago
Associate Director, Data Strategy & Analytics (Retail Focus)
Philadelphia
Full-time
Onsite
Senior Level
$117K/yr - $140K/yr
5+ years expKepler Group is a marketing agency that focuses on engineered marketing to enhance client-consumer relationships. The Data Strategy & Analytics Associate Director will lead a team to develop and implement measurement strategies, leveraging data to provide insights and recommendations that drive client success, particularly in the retail sector.
ConsultingDigital MediaMarketing Automation
Responsibilities
Act as the senior point of contact across an assigned client portfolio, with ultimate accountability for measurement strategy & technology and clear, accurate delivery of insights and reporting
Collaborate with media and measurement partners to ensure effective adoption of the marketing technologies our teams leverage (ie: brand lift studies, data clean rooms, especially AMC, MMM partners)
Work with your teams to effectively translate data into information, quickly identifying and clearly communicating the ‘so what’ to senior client leaders
Directly lead a team of 3-5 analysts and managers and, as a leader, provide strategic guidance and thought leadership across Kepler’s functional teams
In partnership with senior leadership, guide our departmental best practices, team staffing, training and development
Act as an early adopter for Kepler’s proprietary marketing tools & technologies, providing critical feedback to progress our toolkit and encouraging adoption across the organization
Inspire, coach and mentor staff across multiple disciplines
Qualification
Required
5-8+ years experience paid media/marketing analytics, statistics, digital media strategy, data science or ad tech
Strong background in analytics, statistics or strategic insights generation
Direct experience designing and measuring lift or incrementality experiments and familiarity with other digital marketing measurement solutions (e.g. MMM, attribution)
Strong client presence; experience building relationships and driving change at senior levels within enterprise organizations
Experience leading teams with proven ability to develop junior and mid-level staff
Ability to apply innovative thinking to solve complex marketing challenges, developing and prioritizing analytical roadmap to inform team decisions and client outcomes
Appetite for learning new technologies and interest in automating workflows through the use of AI
Process and detail oriented; takes a 'roll up your sleeves' approach to leadership and best practice development
Excellent listening, written and verbal communication skills
Effective time management skills – ability to prioritize and meet deadlines
BA/BS degree required
Preferred
A background in retail media analytics is preferred
Ideally possess strong SQL knowledge, experience with AMC (Amazon Marketing Cloud) or other data clean rooms, and experience with driving testing agendas and designing advanced tests to the extent that they can support junior team members in developing analysis as well as business development and new client implementations
Benefits
Healthcare/Dental/Vision
Unlimited PTO
401k Contributions
$75/mo Wellness Stipend
$100/mo Mobile Phone Stipend
$50/mo Internet Stipend
$500/yr Annual Learning Stipend
$2,000/yr Annual Tuition Stipend
One-time $200 New Hire Home Office Equipment Stipend
Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave
Annual Work From Anywhere 4 weeks per year
Company
Kepler
We’re on a mission to demystify the digital universe.
501-1000 employees
H1B Sponsorship
Kepler has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (1)
2023 (1)
2022 (1)
2021 (1)
2020 (2)
Funding
Current Stage
Late StageTotal Funding
unknown2018-04-04Acquired
Leadership Team
Remy Stiles
Global CEO
Rick Greenberg
CEO
Recent News
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