Apply on Employer Site

Verkada · 1 week ago

Director of AMER Field Marketing

San Mateo, CA

Full-time

Hybrid

Director/Executive

$200K/yr - $250K/yr

10+ years exp

Verkada is transforming how organizations protect their people and places with an integrated, AI-powered platform. The Director of AMER Field Marketing will lead a team to drive prospect engagement and success, partnering closely with sales leadership and other teams to create effective marketing initiatives.

Artificial Intelligence (AI)Enterprise SoftwareInternet of ThingsPhysical SecuritySmart Building

No H1B

Responsibilities

Build and scale in-person field programs with a focus on driving new prospects into and down the funnel

Drive the creation of quarterly plans focused on actionable and measurable initiatives aligned to attendees, pipeline and bookings target

Partner with sales and acquisition demand generation managers to help drive net new prospects to field programs

Work with our channel teams to develop in field co-marketing motions with strategic top partners

Act as a player coach directly executing and owning a broad range of activities to help scale your programs

Manage and act on daily data, insights, and results from field marketing programs

Support field initiatives and attend events or meetings, with travel as needed based on business priorities

Qualification

B2B marketing experienceEvent logistics expertiseDemand generationData analysisSales partnershipSFDC experienceMarketo/Hubspot experienceTeam leadershipProactive attitudeCommunicationAttention to detail

Required

10-15 years of marketing experience (preferably in a B2B IT, high-tech, environment)

Expert understanding of best in class execution of events logistics, thought leadership and demand generation

Experience as a leader and manager of a high performing team of at least 3 direct reports

Strong ability to dive deep into the data and metrics to understand what lever can be pulled to consistently improve results

Proven ability to act as an executive partner to sales and to engage with prospects or customers at every level

Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiences

Strong SFDC and Marketo/Hubspot experience

Attention to detail and a willingness to dive deep to see what's working where you can innovate

0-inbox, “get things done” type attitude

This role requires 30-40% travel; our leaders lead from the front, so you'll need to be with your team at events reasonably often

Benefits

Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans

Nationwide medical, vision and dental coverage

Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options

Expanded mental health support

Paid parental leave policy & fertility benefits

Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time

Professional development stipend

Fertility Stipend

Wellness/fitness benefits

Healthy lunches provided daily

Commuter benefits