madhappy · 5 months ago
Senior Manager, Email & SMS Marketing
Los Angeles, CA
Full-time
Onsite
Mid, Senior Level
4+ years expMadhappy is a Los Angeles-based clothing brand focused on community and mental health awareness. They are seeking a strategic and hands-on Senior Manager of Email & SMS Marketing to drive customer retention and revenue through lifecycle marketing strategies.
E-CommerceFashionRetailShoes
Responsibilities
Own the end-to-end Email & SMS strategy, execution, and performance across Klaviyo (or current ESP/SMS platforms)
Build, schedule, and deploy campaigns, flows, and automations with segmentation, personalization, and A/B testing
Develop and maintain the monthly/quarterly content calendar in collaboration with creative and marketing teams
Continuously test and optimize: subject lines, send times, templates, CTAs, segmentation strategies, and more
Analyze performance metrics (open rate, CTR, CVR, unsubscribes, revenue) and translate insights into actionable improvements
Manage list health, deliverability, and compliance with privacy laws (GDPR, TCPA, etc.)
Ideate and implement strategies to grow both email and SMS subscriber lists
Collaborate with acquisition and creative teams to ensure cross-channel alignment and customer journey consistency
Qualification
Required
4–6+ years of experience in email and SMS marketing, ideally in DTC or e-commerce
Deep experience with Klaviyo (or similar ESP/SMS tools)
Strong analytical skills; confident using data to drive decisions
Experience developing and executing lifecycle strategies and customer segmentation
Highly organized with the ability to manage multiple campaigns, deadlines, and calendars
Creative eye and strong collaboration instincts
Self-starter who can take full ownership of a channel and drive measurable growth
Must be based in or willing to move to Los Angeles to be considered for this position
Preferred
Experience in fashion/apparel or consumer goods
Shopify ecosystem familiarity
Knowledge of deliverability best practices and compliance standards
Benefits
15 days PTO, and 9 days sick pay annually
Paid holidays
Health, dental, and vision insurance with 75% premium coverage by Madhappy
Retirement plans available
$600 quarterly health stipends
Employee discount and early access to products
Company
madhappy
Madhappy is an e-commerce platform that sells men's and women's clothes and footwear.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$3.8MKey Investors
LVMH Luxury Ventures
2019-10-10Series Unknown· $1.8M
2019-03-01Seed· $2M
Leadership Team
Mason Spector
Founder
Noah Raf
Founder
Recent News
Seattle TechFlash
2025-06-04
Company data provided by crunchbase