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Tillster · 5 months ago

Vice President, B2B Marketing & Demand Generation

United States

Full-time

Remote

Director/Executive

$190K/yr - $225K/yr

Tillster is a global leader in digital ordering and customer engagement solutions, seeking a bold and strategic Vice President of B2B Marketing & Demand Generation. The role involves defining and executing a high-impact marketing and pipeline strategy, focusing on demand generation, campaign management, and aligning sales and marketing efforts.

E-CommerceEnterprise SoftwareMobile Payments

No H1B

Responsibilities

Architect and execute a full-funnel demand generation strategy—from awareness to pipeline acceleration

Develop customer-centric programs that make Tillster’s value proposition impossible to ignore

Drive lead generation, nurture, scoring, and conversion strategies laser-focused on ROI

Launch high-impact digital campaigns, events, and field marketing initiatives that generate buzz and deliver results

Partner with sales, product, and leadership to build messaging that breaks through the noise

Tell our story through content that educates and inspires: white papers, case studies, videos, and more

Establish Tillster as a go-to voice in the commerce platform space

Own and optimize our marketing tech stack: CRM, automation tools, and analytics platforms

Make data-informed decisions that scale impact

Lead the sales development strategy and ensure seamless alignment between marketing and sales

Empower SDRs with the right training, materials, and messaging to convert leads into pipeline

Oversee PR and media strategy, and manage key agency relationships

Lead Tillster’s presence at tradeshows, client summits, and industry events that drive awareness and demand

Qualification

B2B Marketing StrategyDemand GenerationCRM ProficiencyMarketing AutomationCampaign ManagementContent CreationData-Driven Decision MakingPublic RelationsEvent ManagementCollaboration