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Biolumina · 5 months ago

Senior Vice President, Strategy

New York, NY

Full-time

Onsite

Senior Level, Lead/Staff, Director/Executive

$180K/yr - $266K/yr

10+ years exp

Biolumina is a collaborative agency seeking a Senior Vice President of Strategy to drive marketing strategy across all brands. The SVP will be responsible for understanding market trends, developing actionable recommendations, and uncovering business opportunities to create positive change for healthcare professionals and patients.

AdvertisingMarketing

Responsibilities

Monitor the pharmaceutical/biotech industry in general, as well as oncology specifically, and be able to rapidly communicate trends and business opportunities to colleagues and clients

Understands and accesses available tools and data resources; recommends tools that would expand agency capabilities

Understand beliefs (rational and emotional) of the target audiences (HCPs and patients) as well as drivers and barriers of behavior, and identify leverage points for change

Demonstrate primary and secondary research capabilities, knowledge of market research design methodology, and ability to interpret results

Design customized workshops (eg, positioning, messaging, competitive analysis) and dynamically lead facilitation

Develop strategic deliverables that include but are not limited to: competitive analysis; brand positioning; creative core idea; market research synthesis, creative brief, workshops (activities and output reports), and brand plans

In person client travel is required

Qualification

Pharmaceutical marketingStrategy consultingMarket researchOncology experiencePresentation skillsFacilitation skillsCreative thinkingCollaboration

Required

10 years' experience in pharmaceutical marketing and/or strategy consulting in pharmaceuticals/healthcare or pharmaceutical advertising agency experience

Strong presentation and moderation skills and exceptional PowerPoint storytelling capabilities

Monitor the pharmaceutical/biotech industry in general, as well as oncology specifically, and be able to rapidly communicate trends and business opportunities to colleagues and clients

Understand and access available tools and data resources; recommend tools that would expand agency capabilities

Understand beliefs (rational and emotional) of the target audiences (HCPs and patients) as well as drivers and barriers of behavior, and identify leverage points for change

Demonstrate primary and secondary research capabilities, knowledge of market research design methodology, and ability to interpret results

Design customized workshops (eg, positioning, messaging, competitive analysis) and dynamically lead facilitation

In person client travel is required