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Biolumina · 6 days ago

Senior Vice President, Strategy

New York, NY

Full-time

Onsite

Director/Executive

$180K/yr - $266K/yr

10+ years exp

Biolumina is a company seeking a Senior Vice President, Strategy to join their team in New York, NY. The SVP will drive marketing strategy across all agency brands by understanding the market and providing actionable recommendations for clients, while uncovering business opportunities and collaborating with internal and external partners.

AdvertisingMarketing

Responsibilities

Monitor the pharmaceutical/biotech industry in general, as well as oncology specifically, and be able to rapidly communicate trends and business opportunities to colleagues and clients

Understands and accesses available tools and data resources; recommends tools that would expand agency capabilities

Understand beliefs (rational and emotional) of the target audiences (HCPs and patients) as well as drivers and barriers of behavior, and identify leverage points for change

Demonstrate primary and secondary research capabilities, knowledge of market research design methodology, and ability to interpret results

Design customized workshops (eg, positioning, messaging, competitive analysis) and dynamically lead facilitation

Develop strategic deliverables that include but are not limited to: competitive analysis; brand positioning; creative core idea; market research synthesis, creative brief, workshops (activities and output reports), and brand plans

In person client travel is required

10 years’ experience in pharmaceutical marketing and/or strategy consulting in pharmaceuticals/healthcare or pharmaceutical advertising agency experience

Experience with oncology brands (preferred)

Strong presentation and moderation skills and exceptional PowerPoint storytelling capabilities

Qualification

Pharmaceutical marketingOncology experienceMarket research designStrategic deliverables developmentPresentation skillsCuriosityCollaborationCreativity

Required