Pandora · 1 day ago
Senior Product Manager
Pandora, as part of SiriusXM, is at the forefront of audio entertainment and advertising solutions. They are seeking a Senior Product Manager to lead the development of audience targeting capabilities, enhancing ad relevance and campaign performance through data-driven strategies and collaboration with cross-functional teams.
BroadcastingInternetInternet RadioMusic
Responsibilities
Own the product vision, strategy, and execution for SiriusXM’s data-driven ad targeting capabilities
Define scalable, privacy-forward targeting products that leverage first-party behavioral data, contextual signals, demographics, and location intelligence
Lead the design of audience creation and activation workflows in partnership with Data Science, Engineering, Marketing, Sales, and Legal
Evaluate and integrate third-party data sources and targeting partners to enhance addressability and reach
Establish KPIs for targeting effectiveness, delivery efficiency, and monetization impact; use data to inform decisions
Stay current on industry trends, data privacy regulations (e.g., GDPR, CCPA), and competitive offerings in digital audio, programmatic advertising, and identity solutions
Represent SiriusXM as a thought leader on data-driven advertising strategies and the future of addressable audio
Qualification
Required
5+ years of product management experience, with a strong focus on advertising technology, data products, or programmatic platforms
Deep understanding of digital advertising, audience targeting, identity resolution, and data management platforms (DMPs/CDPs)
Proven ability to work with engineering and data science teams to develop machine-learning powered or algorithmic targeting solutions
Experience with third-party data providers, measurement platforms, and identity graphs
Excellent communicator with strong analytical thinking and the ability to influence cross-functional stakeholders
Ability to lead complex product initiatives from concept through delivery, navigating ambiguity and balancing technical, business, and user needs
Bachelor's degree in a technical, business, or related field (MBA or advanced degree a plus)
Must have legal right to work in the U.S
Preferred
Experience in audio advertising, streaming media, or podcasting environments
Prior work with SSPs, DSPs, or ad servers
Knowledge of advertising data standards (IAB, OpenRTB, etc.)
Benefits
Discretionary short-term and long-term incentives
Company
Pandora
Pandora is an ad-supported audio entertainment streaming marketplace that provides internet radio and recommendation services.
Funding
Current Stage
Public CompanyTotal Funding
$750.31MKey Investors
Sirius XMKohlberg Kravis RobertsGreylock
2018-09-24Acquired
2017-06-09Post Ipo Equity· $480M
2017-05-08Post Ipo Equity· $150M
Leadership Team
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