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YPM · 1 month ago

Paid Social Manager

Irvine, CA

Full-time

Onsite

Senior Level

$90K/yr - $120K/yr

5+ years exp

YPM is seeking a talented and creative Paid Social Manager to join their dynamic and innovative team. The role involves developing, implementing, and managing social media strategies and influencer campaigns to drive engagement and contribute to the digital marketing success of clients.

AdvertisingEvent ManagementMarketingSocial Media

Hiring Manager

Renee Hellegers Serrano

Responsibilities

Develop and implement long-term social media strategies to increase presence, engagement, and organic follower growth, aligning with client needs and goals, as well as agency growth objectives

Leverage market data to develop themes and topics, optimizing for campaign goals, and ensuring brand consistency in style, quality and tone

Efficiently manage all paid and organic social media campaigns, employing best practices, meeting deadlines, and tracking progress

Execute end-to-end paid social media campaigns in a timely and accurate manner, inclusive of campaign planning and setup, ad creation, quality control, budget pacing, testing, measurement/reporting, Pixel installation and optimization across multiple social platforms and varied client verticals

Set clear channel and campaign goals and KPIs, and consistently track and report against them, using historical benchmarks to measure success, gain insights, and develop future action plans

Cultivate strong relationships with clients, over the phone, video, and in-person, ensuring their satisfaction and identifying upselling or cross-selling opportunities

Collaborate with clients to identify the best approach for influencers, negotiating fair rates for content and ensuring the relevant agreements are in place

Work closely with digital designers on social ad creatives; when necessary, use Canva to design or edit ads that drive action, and create social videos and reels

Partner with internal teams (creative/design, content, SEO, and PPC) to integrate marketing efforts, analyze campaigns’ results, and share insights across channels and programs

Stay up-to-date with social media trends, platform changes, and cutting-edge tactics, and apply learnings to campaigns

Be proactive in suggesting new technologies, tools, and methodologies to keep clients at the forefront of new trends, and help drive mutual client/agency growth

Qualification

Social media managementInfluencer campaignsData interpretationClient relationsCampaign planningSocial media strategySocial media platformsMarketing applicationsVisual presentationProactivityG-SuiteCanvaCommunication skillsProject managementCreativityAdaptabilityWriting skillsAttention to detail

Required

Bachelor's degree in Digital Media, Communications, Marketing, or a related field

5+ years of hands-on experience in social media management and influencer campaigns, including strategic planning and execution, preferably in a digital media agency setting

Experience in a fast-paced, performance-focused media agency

Solid grasp of current social media landscape; passionate about emerging social media platforms, trends and technology

Working knowledge with a range of Influencer Content Management Systems, and the ability to learn new systems

Client relations experience: ability to understand and assess clients' business and communication needs, and meet those needs through successful digital and social programs

Flexible, agile, adaptable to rapidly changing conditions, assignments, and deadlines

Proactive and highly organized with the ability to handle concurrent projects with ease and attention to detail, prioritizing as necessary

Strong writing and copy editing skills for compelling, creative social content

Exceptional and engaging written, verbal communication, and visual presentation skills

Skilled at interpreting data to inform strategy and provide actionable insights both internally to management and team members, and externally with clients

Proficiency across all major social platforms (Facebook, Instagram, LinkedIn, YouTube, X, TikTok, Bluesky, Pinterest, Nextdoor etc.) and marketing applications (HootSuite, Sprout Social, Tweetdeck, Airtable, etc.)

G-Suite skills (Gmail, Google Docs, Google Sheets, etc.)