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VaynerX · 2 weeks ago

Director, Paid Media Buying and Planning

Los Angeles, CA

Full-time

Hybrid

Director/Executive

$135K/yr - $160K/yr

6+ years exp

VaynerMedia is a global integrated creative and media agency, built for today's consumers. The Media Director, Buying will oversee a team of media buyers/planners, manage client relationships, and develop sophisticated media investment strategies to drive business outcomes.

Digital MarketingDigital MediaMarketing

Growth Opportunities

Responsibilities

Oversee a team of media buyers/planners providing leadership, mentorship, vision and technical expertise. As well as regularly meeting to get feedback, provide council, discuss problems or successes, etc

Act as the key contact for client and platform partners, operating as a go-to voice and leader

Lead check-ins with key account and media counterparts to ensure projects are moving ahead and are thoughtful, high quality, and exceeding client expectations

Develop and deliver sophisticated media investment strategies to clients, derived from industry insights and QA reporting

Create media plans, assist in presentation material creation, and provide strategic guidance on reporting calls with clients

Collaborate across agency disciplines to craft best-in-class, holistic omnichannel media strategies rooted in driving tangible business outcomes for large brands

Continue to establish internal policies and POVs on agency partnerships, the general digital media landscape, and current client business cases

Provide thought leadership around how the unit of business should be run, in tandem with setting both internal and external expectations as to the realities of daily business execution

Manage up to senior leadership corresponding the most crucial aspects of a client's business, keeping them abreast of any pertinent developments and urgent client needs

Work to proactively bring new/emerging opportunities to clients, pushing the envelope of media excellence

Forge new relationships with clients, and ultimately maintain account/s for the well-being of the immediate team and the larger agency

Work in conjunction with HR to teach, engage, and grow direct reports and provide a positive work environment

Qualification

Media buying proficiencyDigital media programsMeasurementClient relationship managementOmnichannel media strategiesEmpathyProfessionalismInnovative strategiesLeadershipMentorshipAttention to detail

Required

A minimum 6+ years of industry experience working in platform with a proven track record of executing sophisticated, large scale digital media programs that drove tangible business outcomes

A proven track record of large-scale media buying proficiency across major paid social, SEM, and other biddable platforms. Emphasis on paid social

Fluency with analytics, attribution and measurement systems

Ability to lead by example in terms of attention to detail, general work ethic, empathy and internal/external professionalism

You live for today's digital & mobile consumer and is passionate about developing brand-specific strategies and constantly seeks out innovative partners/platforms to identify new opportunities

An individual who demonstrates the ability to navigate a portfolio of brands within a larger conglomerate or business group, gain an understanding of their unique company architectures, to build and strengthen relationships with essential stakeholders

A person that is well versed in media who can utilize resources to help guide client's marketing goals in their respective markets (syndicated, proprietary, analyst data)

Understand and adopt new techniques and technologies that are relevant for clients' media strategies