Generac · 1 week ago
Vice President Residential Marketing
Pewaukee, WI
Full-time
Hybrid
Director/Executive
15+ years expGenerac is a total energy solutions company committed to powering a smarter world. The Vice President of Residential Marketing will accelerate growth in the residential portfolio by leading the marketing team, developing strategies, and executing plans to enhance brand awareness and drive revenue growth.
Electrical DistributionElectronicsEnergyManufacturing
Responsibilities
Partner with the presidents and GMs to set the commercial strategy for the residential businesses and lead the marketing team to execute plans that support them
Develop the strategies and plans that meet or exceed goals for ongoing consumer awareness, consideration and closure of Generac’s consumer portfolio:
Set and communicate strategy and coordinate execution with pricing, warranty, innovation, media and digital strategy, PR and creative studio leaders and teams
Build and deliver forecast for leads generated that coincides with the business needs to drive forecasted revenue growth
Set goals for paid and earned media to drive demand, develop the annual plans, and coordinate those across the organization
Building strong cross-functional collaboration with internal services teams like brand, media, PR and communications to enable great execution
Lead the development of creative strategy and execution for consumers and dealers, transform Generac into a more modern brand
Develop the annual plan for each business that informs the strategy and marketing plan
Provide budget oversight to stay on track with forecasts and against stated measures
See in the seams between businesses and look for ways to cross-sell to expand the number of products from Generac that each consumer has in their portfolio
Lead The Commercial Strategy And Execution For New Products – Generac Has Multiple Tier 1 Launches Planned In The Next Year – a New Home Standby Generator And a New Battery Energy Storage System
Commercialize the newly developed commercial staged gate innovation process
Deliver commercial new product innovation milestone requirements in collaboration with product management
Contribute to forecasting the opportunity in partnership with sales and product management, synchronizing market share ambitions and marketing investment required to achieve those goals
Set strategies and goals for lead generation, partnering with brand and media teams executing those strategies, and working with Communications to drive PR
Build and lead a team of marketers, setting an inspiring vision, guiding, providing feedback, and supporting the team to enhance their growth and development
Foster share and reapply and learning across product forms, where we have unique skills and capabilities
Motivate the team with impactful people management skills that embody our values - integrity, innovation, agility, teamwork, and excellence
Qualification
Required
15-20 years' experience in marketing leadership positions with a proven record of enabling teams to deliver results that exceed expectations
Experience in a long purchase cycle category with high consideration and a complex path to sale
Proven history as a collaborator able to work cross-functionally, engage diverse groups of internal team members and build strong relationships
Seen as an effective and impactful people manager including demonstrated strength in building, coaching and motivating teams
Ability to think highly strategically with a keen understanding of brand and business building across going businesses, product marketing and channel marketing
Personal passion for our categories and strategy of powering a smarter world
Company
Generac
Generac is the total energy solutions company powering a smarter world.
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
$300MKey Investors
GRIP ProgramUS Department of Energy
2024-10-21Grant· $50M
2024-07-17Grant· $200M
2023-10-27Grant· $50M
Leadership Team
Aaron Jagdfeld
President & CEO
Anne Hoskins
SVP Policy and Market Development-- Energy Technology
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