Bumble Inc. · 5 months ago
Senior Manager, Social & Influencer - Bumble For Friends
US NY New York
Full-time
Hybrid
Mid, Senior Level
$119K/yr - $147K/yr
4+ years expBumble Inc. is an equal opportunity employer, and they are seeking a bold, culturally fluent Social Lead for Bumble BFF to set the vision for the brand's social presence. The role involves leading social strategy, executing influencer partnerships, and building emotional connections with Gen Z audiences through creative storytelling.
Computer Software
Responsibilities
Set and lead the social vision for Bumble BFF, translating brand and product goals into culturally resonant strategies that build emotional connection and long-term brand equity
Own brand-defining moments across social and influencer platforms, guiding how we show up during key cultural and life-stage events
Act as the central authority on social within BFF—advising marketing, product, and comms stakeholders on best practices, platform innovation, and emerging trends
Develop and execute platform-specific content and campaigns that connect with Gen Z audiences—especially around themes like college, friendship-building, and young adulthood
Lead and scale a creator and influencer strategy that deeply integrates BFF into the social lives of our audience—fostering trust and advocacy through real voices
Partner cross-functionally with Integrated Marketing, Creative, Product Marketing, and Comms to ensure social strategy is tightly aligned with go-to-market priorities
Monitor trends, test platform innovations, and shape how BFF stays at the forefront of Gen Z digital behavior and internet culture
Mentor junior team members and collaborate with external partners to amplify creative ideas and execution
Qualification
Required
4 to 6 years of experience in social, brand, or editorial strategy—ideally for lifestyle, tech, or culturally influential brands
Demonstrated success leading and executing high-impact social and influencer programs across TikTok, Instagram, YouTube, X, and emerging platforms
Experience driving strategy in partnership with brand, product, and creative teams in fast-moving, high-growth environments
Proven ability to concept, create, and optimize content that performs across platforms
Operationally sound, with experience designing scalable systems that deliver both consistency and innovation
Preferred
Background working on community-driven or connection-based platforms is a strong plus
Benefits
Medical
Dental
Vision
401(k) match
Unlimited Paid Time Off Policy
Company
Bumble Inc.
Bumble Inc. is the parent company of Bumble Date, BFF, and Badoo.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Whitney Wolfe Herd
Founder and CEO
Anu Subramanian
CFO
Recent News
2024-05-12
MarketScreener
2024-05-09
2024-05-09
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