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Truly Free Home · 1 day ago

Public Relations Manager

United States

Full-time

Remote

Mid, Senior Level

5+ years exp

Truly Free Home is a subscription-based, non-toxic household brand committed to eliminating toxic chemicals and single-use plastic from American homes. They are seeking a Public Relations Manager to lead the brand's PR strategy, including media outreach, securing placements, and developing content to enhance brand trust and recognition.

Consumer GoodsLaundry and Dry-cleaningPackaging Services

Responsibilities

Earned Media Outreach: Proactively pitch story ideas, brand commentary, and expert quotes to digital and print outlets relevant to home, wellness, parenting, and sustainability

Media Placement & Tracking: Secure consistent placements in blogs, podcasts, print, and online publications; track and report on PR KPIs like traffic, reach, and referral leads

Awards & Recognition: Research and submit nominations for industry, sustainability, and business awards that align with our mission and leadership

Thought Leadership: Help position our founder(s) and internal experts for podcasts, interviews, commentaries, and speaking opportunities

Affiliate PR Support: Collaborate with affiliate creators and the internal team to amplify social proof and press around key campaigns and product launches

Internal Comms & Cross-Team Collaboration: Partner with HR and brand leadership to support internal PR initiatives and company-wide recognition efforts

Content Development: Assist in drafting press releases, contributor articles, bios, media kits, and communications briefs

Brand Trust Development: Having a continuous pulse on what is happening on social media for strategic brand development, partnerships and media placements to assist in trust building for marketing and media buying efforts

Qualification

Public Relations experienceMedia relationsCommunication skillsMedia database toolsProject managementResearch skillsSelf-starting mindsetBasic design experienceAffiliate marketing experienceAwards submission experience

Required

5 years + experience in PR, media relations, or communications (agency or in-house)

Excellent written and verbal communication skills

Strong research, organization, and project management abilities

Familiarity with tools like Cison Media Database, MuckRack, Prowly, PR Newswire, Business Wire, Global Newswire and/or similar media databases

A proactive, self-starting mindset and ability to thrive in a fast-paced, mission-led team

Experience in or passion for clean living, sustainable products, wellness, or parenting is a big plus

Preferred

Basic design/layout experience (Canva, Figma, or similar)

Affiliate marketing or influencer PR experience

Experience with awards/nominations submission processes

Previous remote or startup work experience

Benefits

A flexible remote work environment

Opportunities for growth and mentorship

A supportive, mission-aligned team

Discounts on all Truly Free products

Company

Truly Free Home

Truly Free Home (formerly MyGreenFills.com) pioneered a revolution in the cleaning industry with safe, non-toxic products delivered in refillable & sustainable packaging.

Founded in 2015

Traverse City, Michigan, USA

201-500 employees