Made In · 6 months ago
Sr. Product Manager, Digital & CRO
Austin, Texas, United States
Full-time
Onsite
Senior Level
5+ years expMade In is the leader in the digitally-native kitchen space, seeking a Sr. Manager, Digital and CRO to enhance their eCommerce experience. The role involves overseeing the CRO program, supporting the digital roadmap, and leading a cross-functional team to achieve ambitious growth goals.
Consumer Goods
Responsibilities
Oversee CRO Program: Develop a high-velocity Conversion Rate Optimization strategy that allows for running multiple tests simultaneously, focusing on rapid iteration and consistent learning. Manage a backlog of experiments and work closely with the team to prioritize high-impact tests that can drive significant improvements in aRPU, conversion rates and AOV
Roadmap Prioritization & Execution: Support the creation of the product vision, goals, and roadmap and manage a dynamic and evolving product backlog, prioritizing and A/B testing new ideas. This may mean: synthesizing new feature requests, working with site merchandisers to drive improvements to our content management system, partnering with marketing on landing page optimization, helping UX designers on competitive analysis, and using behavioral or survey data to understand users and ideate further. Be able to synthesize input to determine what should and should not be prioritized
Champion User Experience: Partner with engineering and product design to build a product that delights our users and solves their problems
Oversee Product QA: Be a functional expert on our Shopify storefront. Lead QA testing & delivery ensuring that all releases are properly tested and documented
Monitor Analytics: Monitor site funnel, feature engagement and overall sales performance. Use data to make data informed decisions. Define, measure, and evaluate success metrics to communicate the impact of product efforts
Conduct Research: Keep a pulse on the eCommerce space. Conduct competitive analysis, evaluate other retailers, and stay informed on the industry and evolving technologies in this space
Qualification
Required
5-7+ years experience in a B2C/DTC ecommerce environment, preferably running Shopify stores
5-7+ years of product management, project management, and/or digital experience
Analytical with a test-and-learn mindset
A track record of building exceptional products that delight your users and produce clear results and business impact
Demonstrated ability to lead projects affecting many functions, including product, engineering, finance, compliance, and support. Ability to direct major cross-functional initiatives with effective prioritization and influence
Experience collecting both internal and external customer feedback and requests, empathizing with their challenges and opportunities, and prioritizing roadmaps to optimize results
Preferred
Experience with eCommerce platforms e.g., Shopify Plus, Commerce Cloud, etc
Experience with Web Analytics tools e.g. GA4, Heap, Fullstory, etc
Experience with Content Management Systems e.g., Sanity, Contentful, etc
Experience with A/B Testing Options e.g., Server Side, Optimizely, etc
Experience with Google Tag Manager and third party data platforms
Benefits
Competitive salary
Stock options
401k
Healthcare benefits (including fertility and family-building care, mental health therapy, teladoc virtual health access along with HSA and FSA plans)
Free and discounted cookware
A people-centric workplace with flexible time off
A vibrant, lively office space in the heart of South Austin which includes our onsite studio kitchen
Company
Made In
Rooted in our 100-year family history in kitchen supply, we set out in 2017 to develop professional quality kitchen tools.
51-200 employees
H1B Sponsorship
Made In has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (1)
2023 (1)
2021 (1)
Funding
Current Stage
Growth StageTotal Funding
$8.33M2019-12-30Series Unknown
2019-04-03Seed· $5M
2018-08-01Seed· $3.33M
Leadership Team
Chip Malt
CEO, Co-Founder
A
Adam Bridegan
Co-Founder
Recent News
Made In Cookware
2025-09-25
Company data provided by crunchbase