Head of Social & Brand Strategy jobs in United States
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Keller Williams Realty, LLC · 6 months ago

Head of Social & Brand Strategy

positionWashington, DC
timeFull-time
remoteOnsite
seniorityMid, Senior Level
money$75K/yr - $125K/yr
date3+ years exp

Keller Williams Realty is on a mission to become the most agent-centric platform in real estate and is seeking a modern marketing leader. As the Head of Social & Brand Strategy, you will lead all things content, social, and visibility, helping to grow the brand and attract top real estate talent across Maryland, DC, and Virginia.

CommercialFranchiseProperty ManagementReal EstateReal Estate BrokerageResidentialSalesTraining

Responsibilities

Own and evolve the brand —KWCP brand across digital, print, and video
Manage social content calendars, post production, and publishing
Grow the online presence of our founders (Instagram, LinkedIn, YouTube)
Build lead funnels, landing pages, and lead magnets to support recruiting
Create video content, agent testimonials, and promotional reels
Launch paid campaigns (Meta, LinkedIn, Google) with our growth team
Partner with recruiters and coaches to fuel lead gen and conversion
Track performance and optimize for visibility and agent attraction

Qualification

Content marketingBrand strategySocial media managementLead generationCopywritingVideo content creationDesign sensibilitiesReal estate marketingStorytelling

Required

3–7 years of experience in content marketing, brand strategy, or social media
You're fluent in Instagram, LinkedIn, Facebook, YouTube, and short-form video
Strong copywriting, storytelling, and design sensibilities
Experience with lead gen, ads, and landing pages (GHL, Webflow, Leadpages, etc.)
You know how to take messy ideas and turn them into clean, compelling content

Preferred

Bonus if you've worked in real estate or recruitment-focused marketing

Company

Keller Williams Realty, LLC

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Austin, Texas-based Keller Williams, the world’s largest real estate franchise by agent count, has more than 1,100 offices and 176,000 agents.
dateFounded in 1983
location
Austin, Texas, USA
people-size10001+ employees
web-link
https://www.kw.com/

Funding

Current Stage
Late Stage
Total Funding
unknown
Key Investors
Stone Point Capital
2025-03-03Private Equity

Leadership Team

D
Dana Hayes
Keller Williams Realty NWLA CEO/Team Leader
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Mark Willis
Chief Executive Officer
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Recent News

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How a 24-year-old agent closed $56 million+ in 2024 sending golden letters
2025-10-16
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2025-09-04
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2025-08-21
Company data provided by crunchbase