Wpromote · 5 months ago
Senior B2B Account Director (ABM Focus)
United States
Full-time
Remote
Mid, Senior Level
$120K/yr - $145K/yr
6+ years expWpromote is a leading digital marketing agency looking for a Senior B2B Account Director (ABM Focus) to enhance the growth and strategic direction of their B2B clients. The role involves managing client relationships, developing integrated marketing strategies, and collaborating across various teams to drive successful marketing campaigns.
AdvertisingCreative AgencyDigital MarketingMarketingSEMSEO
No H1B
Responsibilities
Managing the client relationship and act as the lead point of contact for all client requests
Seeking opportunities to advance the client relationship and identify new business opportunities
Developing a deep understanding of each client’s business, category, market, buying committee, competitive landscape, and ideal customer profile (ICP)
Proactively bringing strategic and innovative ideas to client engagements based on working with Wpromote specialists and understanding cross-channel marketing dynamics
Owning all aspects of the statement of work – including management of deliverables, drafting new versions during renewal periods and change orders when required
Leading weekly client status calls, quarterly business reviews, and other client meetings
Overseeing the development of integrated marketing plans across multiple channels (Social, Programmatic, YouTube, etc)
Interpreting data from analytics and CRM/MAP platforms (e.g. GA4, Salesforce, 6sense, Demandbase, Marketo, Pardot, HubSpot, etc.) to assess paid media performance, ensure alignment with client goals, and identify opportunities to drive down-funnel engagement and growth
Managing overall account profitability, including approving and tracking agency hours and identifying potential issues, as well as opportunities
Collaborating with Strategy, Creative, Media Channel, and Martech teams to implement full-funnel campaigns that drive qualified pipeline and measurable revenue impact
Serving as quality control for all deliverables
Develop and motivate account team members. Potential to manage 1-2 people directly
Qualification
Required
6-8 years experience managing client relationships across SaaS, professional services, or other complex solution categories in an agency environment
4+ years of B2B client management experience
Strategic experience executing digital marketing strategies across search (paid and organic), social media, and email channels
Experience managing full-funnel digital campaigns (awareness through sales enablement) with long buying cycles and multiple decision-makers
An understanding of the B2B sales cycle, funnel stages (MQA to closed/won), and the ability to align marketing programs to revenue KPIs
Experience leveraging CRM and intent data platforms (e.g., Salesforce, HubSpot, 6sense, Demandbase) to inform strategy and reporting
The ability to translate complex paid media and attribution results into clear insights for VP and C-suite client stakeholders
Analytical and logical; standard strategic marketing skills (competitive assessment, industry analysis, SWOT, etc)
Experience in successfully managing multiple enterprise-sized clients simultaneously with combined media budgets of >$80M
The ability to work in a 'team structure' that fosters collaboration
An energetic attitude and passion about your career
Strong ability to prioritize and manage multiple tasks and projects simultaneously, and work under pressure to meet deadlines
Solid and proven ability to help lead a team
Bachelor's degree in Marketing, Communications, or related field
Preferred
Familiarity with multi-touch attribution and media mix modeling
Benefits
Remote-first culture
Unlimited PTO
Extended Holiday break (Winter)
Flexible schedules
100% paid parental leave
401(k) matching
Medical, Dental, Vision, Life, Pet Insurance
Sponsored life insurance
Short Term Disability insurance and additional voluntary insurance
Annual Class Pass credits and more!
Company
Wpromote
Wpromote is an online marketing firm specializing in digital marketing and customer acquisition.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
ZMCShamrock Capital Advisors
2022-10-26Private Equity
2022-10-26Acquired
2018-03-13Private Equity
Leadership Team
Michael Block
Chief Operating Officer
Dennis Ngin
Vice President, Digital Experience
Recent News
2026-01-06
2025-12-09
2025-12-02
Company data provided by crunchbase