CourtAvenue · 5 months ago
Director, Media Strategy at Modifly (A CourtAvenue Company)
Office - San Diego, CA
Full-time
Hybrid
Director/Executive
$120K/yr - $150K/yr
7+ years expCourtAvenue is a performance-driven marketing agency that partners with enterprise clients to deliver strategic media solutions. They are looking for a full-time Director, Media Strategy to provide strategic media oversight across key accounts, develop cohesive omni-channel plans, and enhance media processes while fostering team development.
Marketing & Advertising
Responsibilities
Oversee development of omni-channel, performance-driven media strategies, inclusive of media mix, budget allocation, audience segmentation, creative strategy, KPI development and measurement frameworks
Serve as the media point person when high-level strategy questions arise related to the marketing funnel, audiences, budget, measurement, etc
Ensure best-in-class performance-driven creative strategy
Identify opportunities for organic growth on key accounts, and work closely with Account leads to sell in new services, ad hoc scopes of work, etc
Support the team on new business efforts and pitches, as time and bandwidth allows
Provide regular client health updates to Head of Paid Media, ensuring key wins are highlighted, and key challenges are flagged early
Be comfortable speaking to clients and partners about Modifly’s unique philosophy and methodology when it comes to performance media, creative testing, etc
Proactively identify and execute media process enhancements to improve ways of working with clients, vendors, and internally across disciplines
Keep a pulse on resourcing needs across the team and work closely with Head of Paid Media to evaluate bandwidth, determine skill gaps, vet candidates, and help onboard new team members (full-time and/or freelance)
Ensure ongoing career growth and development of junior team members through delegation, training, and coaching
Other applicable or related duties as assigned
Qualification
Required
7+ years of experience in media strategy
Ability to craft cohesive strategy based on client goals, industry knowledge, and audience insights
Experience at a creative agency and/or working closely with a creative department to develop concepts, testing strategy, etc
Communicate effectively with your team and the clients, staying accountable, highlighting wins and losses
Experience leading cross-channel client engagements with minimal oversight
Understanding of basic marketing funnel and where each channel plays role
High level of self accountability to get work done and push the team to hit all goals
Understanding of a startup environment and the flexibility needed in order to be successful
Excellent oral, written, and interpersonal skills, with the ability to identify and respond to situations quickly
Effective time management and project management skills
Operate independently with little supervision
Benefits
Medical, Dental, Vision
401K w company match
17 Paid Holidays
Flexible PTO
Company
CourtAvenue
CourtAvenue is a portfolio of digital transformation companies.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Daniel Khabie
Co-Founder and General Partner
David Dettmer
Global CTO
Recent News
2025-11-10
Cincinnati Business Courier
2025-03-11
Cincinnati Business Courier
2025-03-10
Company data provided by crunchbase