Angel City Football Club · 6 months ago
Senior Director/VP of Integrated Marketing
Santa Monica, CA
Full-time
Onsite
Senior Level, Lead/Staff, Director/Executive
$130K/yr - $180K/yr
7+ years expAngel City is a sports organization focused on equity through sport, aiming to create engaging experiences for fans. The Senior Director/VP of Integrated Marketing will develop and execute innovative marketing strategies to enhance fan engagement, drive revenue growth, and manage a passionate marketing team.
American FootballShoppingSports
Responsibilities
Create and execute an integrated season-long marketing plan (inclusive of game-by-game marketing plans) that delivers on brand growth, fan base growth, engagement, community impact objectives, and supports revenue goals across ticketing, merchandise, and other initiatives
Develop and execute paid marketing campaigns to drive direct response across ticketing and merchandise, working with consumer insights, content, ticketing, and merchandise teams
Develop and execute social media strategy (inclusive of O&O channels, paid amplification, and influencers) to drive brand awareness, grow fandom, and deepen engagement, working with content and sponsorships team
Optimize CRM, email, and SMS campaigns to drive engagement and direct response, working closely with consumer insights, content, ticketing, and merchandise teams
Build out and manage O&O website and app, innovating to deepen fan engagement and increase revenue opportunities
Plan matchday presentations (including themes, giveaways, entertainment) to drive attendance and fan experience, working with events operations and ticketing teams
Strategize grassroots marketing actions in collaboration with the community team
Track key performance indicators, measure the effectiveness of marketing campaigns, and continuously identify opportunities for improvement
Collaborate with the consumer insights team to create dashboards that facilitate discussions with leaders across the organization
Manage marketing budget and lead relationships with third-party agencies
Collaborate with leaders across the organization, fostering a culture of collaboration, innovation, and data-driven decision-making
Provide leadership and guidance to a team of marketing specialists
Qualification
Required
7+ years of experience in marketing, with a focus on digital marketing and consumer engagement
Track record of developing and executing digital marketing campaigns across paid media, organic social media, and owned apps, to deliver audience growth and revenue
Strong analytical skills, expertise in KPIs and attribution, and ability to distill data into insights that inform marketing decisions
Experience working with cross-functional teams, and in particular, with revenue teams
Experience managing budgets and third-party agencies
Excellent communication and interpersonal skills
Comfort in fast-paced, entrepreneurial environments
Strong ability to project-manage
Preferred
Previous experience in sports, media, or live entertainment strongly preferred, whether working for an operating company or an agency
A passion for soccer or women's sports is strongly preferred
Benefits
Fully funded comprehensive medical, dental, and vision coverage
401K plan
Flexible PTO policy
Paid Parental Leave
Cell Phone reimbursement
Snacks and beverages
Dog-Friendly HQ in Santa Monica
Complimentary tickets to home games
Bi-annual performance reviews
Company
Angel City Football Club
Angel City Football Club operates a soccer league.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2025-09-29Undisclosed
2024-07-17Acquired
2021-05-01Series A
Leadership Team
Julie Uhrman
CEO & Co-Founder
Recent News
Sports Business Journal
2026-01-24
MarketScreener
2025-10-10
Company data provided by crunchbase