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Sinclair Inc. · 5 months ago

Director, Programmatic Monetization

One Grand Central Place, New York, NY, 10165, US

Full-time

Onsite

Lead/Staff, Director/Executive

$160K/yr - $175K/yr

5+ years exp

Sinclair Inc. is a diversified media company and a leading provider of local news and sports. They are seeking a senior sales leader with a core understanding of the digital media marketplace to develop new business and implement a programmatic monetization strategy.

Broadcast Media

Responsibilities

Understand Sinclair’s Digital footprint

Develop and cultivate new brand direct partnerships, Hold Co Agency development and relationships

Develop New Retail Media Network Business

Migrate open market clients to programmatic guaranteed deal id commitments (PMP’s)

Develop and implement a comprehensive programmatic monetization strategy that positions Sinclair and its affiliates in leaderships positions considering market trends and industry best practices. Achieve quarterly and annual revenue goals

Establish and maintain Sinclair’s inventory is bought within key retail media networks such as Wall Mat Connect and others

Develop sponsorship and tie’ins across Sinclair’s footprint with large national brands direct

Work closely with the ad operations team to ensure the accurate and timely execution of programmatic campaigns, optimized technology integrations, data collection and processing compliance, and month-end revenue reporting