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Varsity Spirit · 1 day ago

Vice President, Retail & D2C

Memphis, TN

Full-time

Hybrid

Director/Executive

15+ years exp

Varsity Spirit is a leading global source for spirit-related activities, including cheerleading and dance. They are seeking a Vice President, Retail & D2C to lead retail and ecommerce operations, focusing on strategic growth and enhancing customer experience across various channels.

ApparelEducationRetailTraining

Responsibilities

Lead Varsity Spirit’s in-house retail distribution and operations team that activates across our extensive event footprint

Oversee individuals responsible for Spirit Shop product creation and design, sourcing and procurement, inventory management, pricing, distribution from central warehouse operations to event sites, on-site operations and ‘day-of-event’ staffing and CX, marketing support, and overall program management

Expand Varsity Spirit’s ecommerce business by harnessing the passion of the Varsity Spirit ecosystem, offering products that resonate with our core customers in new and unique areas

Utilize best-in-class ecommerce commercially available technology to directly engage customers using our extensive ecosystem and rich data sets (B2C), as well as utilize Varsity Brands extensive in-house capabilities for customized school / gym products offered through team sales channels (B2B2C)

Partner with Varsity Spirit leadership to create an appropriate omnichannel strategy to drive ecommerce sales before, during, and after event-based retail opportunities

Oversee and manage outsourced event retail operations with Varsity Spirit’s current and potential future partners

Lead the relationship with existing/future third parties to ensure mutual success and work collaboratively to grow Varsity Spirit product sales through partner sales channels

Assess which event operations should be owned/operated vs. outsourced to an external partner, as well as deep collaboration with Varsity Spirit’s Corporate Partnerships team

Lead efforts to source (design or buy) new products and create a revamped merchandising strategy, offering products that directly appeal to Varsity Spirit’s consumers

Drive overall ecommerce strategy and operations

Significantly expand Varsity Spirit’s ecommerce sales by upgrading the online shop’s UI/UX, improving its product selection, and enhancing the overall consumer experience

Cultivate a self-reinforcing omnichannel Retail & D2C ecosystem that works in harmony across Varsity Spirit’s extensive competition and camp portfolio and existing team apparel sales function

Serve as a senior partner to the Chief Transformation Officer and other business leaders to champion retail & direct-to-consumer initiatives across the entire Varsity Spirit portfolio

Qualification

Retail operations expertiseEcommerce managementD2C Brand ExpertiseEvent-Based Retail OperationsOmnichannel ManagementInventory management systemsEcommerce toolsData-driven decision makingCuriosityInterpersonal skillsCollaboration skillsProblem solving

Required

Ability to make decisions utilizing a data-driven approach, with a strong understanding of retail / D2C KPIs to drive engagement and customer loyalty

Strong retail operations expertise, including experience leading inventory management and pricing functions, as well as teams focused on store operations

Experience working with retail inventory management systems and a variety of ecommerce tools (e.g., Shopify, Commerce Tools)

A direct orientation to problem solving and a bias to taking concrete actions

Deep curiosity and humility that can lead to quickly learning the nuances of the Varsity Spirit business

Exceptional interpersonal and collaboration skills for relationship building at all levels of the organization, including cross-departmental colleagues and leadership at Varsity Spirit and Varsity Brands

At least 15 years' experience within retail / retail sales & store operations, ecommerce, merchandising, event-based / “pop-up” retail, and/or a direct-to-consumer retail sales function

Ecommerce management experience required; deep understanding of D2C / ecommerce, with skills across merchandising, creative, UI/UX, marketing/advertising, and sales

Bachelor's degree