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OLLY PBC · 16 hours ago

Brand Manager

San Francisco, CA

Full-time

Hybrid

Mid, Senior Level

$120K/yr - $150K/yr

6+ years exp

OLLY PBC is part of the VMS Co-Op, a group of fast-growing companies in the Vitamins, Minerals, and Supplements space. The Brand Manager will be responsible for driving growth through strategic initiatives, monitoring brand health, and collaborating on long-term strategies for various segments.

FitnessFood and BeverageHealth CareManufacturingWellness

Growth Opportunities

No H1B

Responsibilities

Champion the development of bold ideas to drive growth and deliver against the business and brand strategies

With support of the Brand Director, and in collaboration with the Innovation team, develop the long-term strategy for VMS segments inclusive of marketing, innovation and channel strategies

Manage multiple VMS segments and associated projects for base business, including renovation and label updates

Develop and execute best in class plans for owned segments, annually and long term, including launch plans for new Innovation items

Participate in Quarterly Business Review process for the multiple VMS segments. Monitor business and brand health through shipment/consumption data and competitive analysis, and make ongoing recommendations and adjustments to ensure that the brand delivers against annual targets

Partners with Insights to translate consumer learnings into actionable business initiatives

Helps create brand and category stories for strategic customers

Develop direct reports to develop the next leaders in the Brand organization

Qualification

Brand ManagementAnalytical SkillsP&L ManagementStrategic ThinkingData AnalysisConsumer InsightsCPG ExperienceCross-Functional CollaborationPresentation DevelopmentMBACreative Problem-Solving

Required

6-8 years experience in brand in the CPG industry

Provide clear direction and partnership to multiple cross-functional efforts, ensuring that complex issues, priorities and requirements are considered and integrated in decision-making

Demonstrate excellent strategic capabilities, analytical and creative problem-solving abilities and work organization

Strong understanding of how to read and manage the P&L, and how to work cross-functionally to deliver financial goals

Ability to toggle between high-level strategy & vision and detailed analytics; also between data-driven/fact-based and creative/gut-feel decision-making

Strong analytical skills and experience working with syndicated and shopper data such as IRI Unify, Target POL, etc

Ability to change information into insights for actionable growth

A true 'Team Player' who can work cross-functionally to achieve results

Strong ability in presentation development and storytelling in Powerpoint and analysis in Excel

Ability to multi-task and thrive in a dynamic, deadline driven environment

Candidates must be authorized to work in the United States without sponsorship