Whitney Museum of American Art · 5 months ago
Publicist
New York, NY
Full-time
Onsite
Mid Level
$75K/yr - $75K/yr
3+ years expThe Whitney Museum of American Art is a leading institution dedicated to American art. They are seeking a Publicist to manage press coverage and implement public relations strategies for exhibitions and programs, while maintaining relationships with media and tracking coverage results.
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Responsibilities
Plan, create, and implement results-oriented press campaigns for assigned exhibitions, initiatives, and special events, in collaboration with internal and external Communications teams
Write press materials, including press releases, media alerts, fact sheets, and FAQs
Proactively meet with curatorial, education, marketing, content, and other colleagues to obtain the information and assets to create communication plans and maintain up-to-date resources for media
Help maintain/cultivate relationships with media and influencers; create targeted press lists and research new media contacts using Meltwater and other tools
Track and analyze coverage results; generate exhibition and project-specific reports
Respond to and track requests for interviews, information, images, and other digital assets; serve as go to person for media inquiries, report back on new opportunities and results on a frequent basis
Evaluate requests for photo and film shoots at the Museum for appropriateness; manage scheduled shoots, including coordination with internal stakeholders, contracts, scheduling, and onsite logistics
Lead publicity campaigns for education programs, including family, K12, teen, access and community programs
Assist with press events as assigned, including press previews and special events
Qualification
Required
BS/BA college degree
3 to 5+ years of relevant experience in public relations/communications setting
Excellent writing, editing, and research skills
Strategic proficiency that leads to consistent, high value media placements
Strong record of working with journalists
History of successful, high value story placements across print, broadcast, and online media outlets
Ability to write clear and compelling pitch letters and press releases, cultivate strong relationships with journalists in local, national, international, and trade publications, as well as influential bloggers
Knowledge of reporters, bloggers, influencers who are relevant to the Museum, where they are, what they are currently covering and will be writing about in the long term
Expertise with Microsoft Word, Outlook, PowerPoint, and Excel
Familiarity with Adobe Photoshop, Mailchimp, Raiser's Edge, and media monitoring software such as Meltwater or Cision
Experience working with reporters and bloggers who cover NY metro news and culture
Experience with media database management/story placement monitoring and working with integrated online and social media campaigns
Benefits
Medical, Dental, Vision, 403(B) elections
Generous PTO benefits
Commuter benefits - parking and mass transit
Admission to world-renowned museums across the city and nationally
Pet insurance and discounted membership for Citibike
This role will be covered under UAW Local 2110
Company
Whitney Museum of American Art
Whitney Museum of American Art presents the full range of twentieth-century and contemporary American art.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Andrew Cone
Chief Strategy Officer
Angela Montefinise
Chief Communications & Content Officer
Recent News
2025-11-20
2025-10-21
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