Brand Measurement Consultant jobs in United States
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Right Side Up · 6 months ago

Brand Measurement Consultant

positionUnited States
timeFull-time
remoteRemote
senioritySenior Level, Lead/Staff
date10+ years exp

Right Side Up is a collective of premium marketing talent focused on driving growth for various clients, including notable companies like Stitch Fix and DoorDash. They are seeking a Brand Measurement Consultant to redefine brand marketing measurement, providing strategic advisory on brand health tracking, attribution, and marketing analytics.

AdvertisingFreelanceMarketingMarketplace

Responsibilities

Audit and enhance the client’s brand measurement framework
Define best-in-class brand marketing effectiveness principles (metrics, methodology, timing)
Build attribution models that clarify brand impact by campaign
Advise on brand KPI integration into MMM (e.g., Recast) and validate links to business outcomes
Offer insights from cross-industry best practices
Partner with Research, Brand, Data Science, and Marketing teams to align on KPIs and measurement strategies

Qualification

Brand measurementMarketing analyticsAttribution frameworksMMM integrationSurvey designData visualization toolsExperience in fintechExperience in techExperience in mediaPythonRRecastNielsenCommunicationCollaboration skills

Required

10–15+ years of experience in brand measurement, marketing analytics, or research consulting
Deep knowledge of brand health tracking, survey design, and attribution frameworks
Experience integrating brand KPIs into MMM/econometric models
Strong communication skills and experience presenting to senior stakeholders
Ability to navigate complex measurement challenges and bring clarity to ambiguity

Preferred

Experience in fintech, tech, or media
Proficiency with tools like Recast, Nielsen, or MMM platforms
Skills in Python, R, or data visualization tools
Collaboration with social, brand, or sponsorship marketing teams

Company

Right Side Up

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Right Side Up is a marketing agency that offers digital, offline, and e-commerce marketing services.
dateFounded in 2016
location
Austin, Texas, USA
people-size51-200 employees
web-link
https://rightsideup.com/

Funding

Current Stage
Growth Stage

Leadership Team

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Krystina Rubino
General Manager, Offline Practice
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Tyler Elliston
Founder and Marketing Strategist
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Recent News

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Super Group gets green light to acquire Right Side Up
2024-02-20
Company data provided by crunchbase