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Angel City Football Club · 5 months ago

Senior Director/VP of Growth Marketing

Santa Monica, CA

Full-time

Onsite

Director/Executive

$150K/yr - $200K/yr

7+ years exp

Angel City Football Club is building a world-class organization focused on equity through sport. The Senior Director/VP of Growth Marketing will develop and execute innovative marketing strategies to enhance fan engagement and drive revenue growth for the club.

American FootballShoppingSports

Responsibilities

Create and execute an integrated season-long marketing plan (inclusive of game-by-game marketing plans) that delivers on brand growth, fan base growth, engagement, community impact objectives, and supports revenue goals across ticketing, merchandise and partnerships

Own the end-to-end fan growth strategy, across acquisition, conversion, retention and monetization, creating persona- and segment-based journeys across all marketing channels

Develop and execute paid marketing campaigns to drive direct response across ticketing and merchandise, working with consumer insights, creative, ticketing, and merchandise teams

Develop and execute social media strategy (inclusive of O&O channels, paid amplification, and influencers) to drive brand awareness, grow fandom, and deepen engagement, working closely with creative team and partnerships team

Optimize email and SMS campaigns to drive engagement and direct response, working closely with consumer insights, creative, ticketing, and merchandise teams

Build out and manage O&O website and app, innovating to deepen fan engagement and increase revenue opportunities

Plan matchday presentations (including themes, giveaways, entertainment) to drive attendance and fan experience, working with events operations and ticketing teams

Strategize grassroots marketing actions in collaboration with community team

Track key performance indicators, measure the effectiveness and efficiency of marketing campaigns, and continuously identify opportunities for improvement

Collaborate with the consumer insights team to create dashboards that facilitate discussions with leaders across the organization

Manage marketing budget and lead relationships with third-party agencies

Collaborate with leaders across the organization, fostering a culture of collaboration, innovation, and data-driven decision-making

Provide leadership and guidance to a team of marketing specialists

Qualification

Digital marketingConsumer engagementData-driven strategiesSports marketingAnalytical skillsBudget managementProject managementCommunication skillsInterpersonal skillsCross-functional collaboration

Required

7+ years of experience in marketing, with a focus on digital marketing and consumer engagement

Track record of driving audience and revenue growth through digital marketing campaigns across paid media, organic social, direct (email/SMS), and owned platforms (web/app)

Strong analytical skills, expertise in KPIs and attribution, and ability to distill data into insights that inform marketing decisions

Experience working with cross-functional teams, and in particular, with revenue teams

Experience managing budgets and third-party agencies

Excellent communication and interpersonal skills

Comfort operating in fast-paced, entrepreneurial environments

Strong ability to project-manage