Adobe · 4 days ago
Dir, Product Marketing
San Francisco, CA
Full-time
Onsite
Director/Executive
$170K/yr - $320K/yrAdobe is a company focused on changing the world through digital experiences. The Director of Product Marketing will lead the global Go-to-Market strategy for Adobe Experience Manager and manage a team of product marketers to drive innovative GTM programs and enhance customer engagement.
Artificial Intelligence (AI)Enterprise SoftwareConsultingSaaSArt & CreativeSoftwareAppsGraphic DesignImage RecognitionPhoto EditingUX DesignWeb Design
Responsibilities
Lead GTM strategy and business outcomes for a segment or solution in Adobe Experience Manager, reporting to senior executives
Lead and nurture a team of outstanding product marketers, developing team members to support the organization's overall mission. Be the mentor across org and participate in tasks for new talent, employee engagement, and career development
Develop customer-facing materials that support go-to-market strategy, sales enablement, and thought leadership to enable success with global enterprise customers
Develop accurate, relevant, and high-resonance messaging, and partner with internal teams to ensure implementation across all customer channels
Develop and implement GTM programs that support growth for Adobe in the enterprise, including strategies for upselling, cross-selling, migration, and penetration
Spearhead technology thought leadership efforts in partnership with internal marketing, PR, social, and field teams to attract consideration from creative, marketing, CIO, and practitioner audiences. Partner with product management teams to impact the product roadmap
Drive GTM marketing programs with public relations, analyst relations, events demand generation, and field marketing that build up pipeline demands, accelerate deals, and enable awareness at product launch and beyond
Participate as one of the business unit decision makers in the deal approval process, facilitating approval or addressing blocking issues based on stated financial and business guidelines
Guide and manage marketing budget allocation and decisions in coordination with Campaign Marketing
Qualification
Required
Knowledge and expertise in CMS, DAM, headless and omnichannel content, PaaS, Integration, Application Development, or AI/ML technology
Proven track record of successfully selling and marketing platform technologies to office of CMO/CTO/CIO as pre-sales or product marketer
Experience with outbound marketing and/or product marketing, with demonstrated success and measurable results
Large brand GTM, messaging, and sales enablement experience
Demonstrated experience taking complex solutions and messages to market
Successful experience with retention marketing / driving active use after the sale
Benefits
Short-term incentives are in the form of sales commission plans
Short-term incentives are in the form of the Annual Incentive Plan (AIP)
Long-term incentives in the form of a new hire equity award
Company
Adobe
Adobe is a software company that provides its users with digital marketing and media solutions.
Founded in 1982
10001+ employees
H1B Sponsorship
Adobe has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1160)
2024 (1217)
2023 (750)
2022 (878)
2021 (742)
2020 (477)
Funding
Current Stage
Public CompanyTotal Funding
$2.5MKey Investors
Apple
1986-08-20IPO
1984-10-01Series Unknown· $2.5M
Leadership Team
Shantanu Narayen
CEO
Dan Durn
Chief Financial Officer
Recent News
2026-02-07
Company data provided by crunchbase