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SCIEX · 5 months ago

Global Product Marketing Manager, Imaging

United States

Full-time

Remote

Mid Level

$135K/yr - $155K/yr

4+ years exp

Molecular Devices, a Danaher operating company, is seeking a Global Product Marketing Manager for High Content Imaging to drive strategic direction and execution of sales and marketing initiatives for imaging products. The role involves developing value propositions, executing go-to-market plans, and conducting market analysis to enhance product adoption within the life sciences and medical imaging sectors.

BiotechnologyManufacturingMedical DeviceProduct Design

Responsibilities

Create compelling value propositions and messaging that differentiate our high content imaging products in the marketplace

Ensure consistency of messaging across all marketing channels

Collaborate with the sales team to develop training materials, sales tools, and competitive analysis

Provide ongoing support to sales representatives to drive product success

Develop and execute go-to-market plans for product launches, including target market identification, pricing strategies, promotional activities, and sales enablement tools

Co-lead the Launch Excellence Process with the Product Manager

Conduct comprehensive market research to identify trends, customer needs, and competitive landscape

Develop and implement marketing strategies that align with business objectives and drive product adoption

Collaborate with marketing managers to produce high-quality marketing materials such as brochures, white papers, case studies, presentations, and digital content to support sales and marketing efforts

Create demand for products through effective positioning, messaging, and marketing programs

Deliver on revenue and growth achievement targets for new and existing products

Commercially launch new products and drive launch excellence with new product introductions

Outline product positioning which articulates the value proposition and links each feature to a customer-oriented benefit