Director, Acquisition Marketing jobs in United States
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DISH TV · 1 week ago

Director, Acquisition Marketing

EchoStar builds solutions that help families and communities stay connected. The Director of Acquisition Marketing will lead acquisition marketing teams for DISH & Sling TV, focusing on strategy and execution to optimize subscriber acquisition costs and achieve growth targets.

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Responsibilities

Lead the acquisition of DISH & Sling subscribers across product lines
Develop annual and quarterly media marketing budget for Sling to achieve gross add targets and subscriber acquisition cost goals in conjunction with Finance
Continually evaluate spend to drive higher adds at lower costs
Lead the deployment and execution of campaigns across tactics including on device, paid digital media, and affiliate
Manage and communicate campaign calendar to ensure all partner teams are aligned
Develop marketing strategy including target segments, campaign calendar, and offer strategy
Create test and learn strategy to optimize existing channels to meet gross add and spend targets
Ideate and launch new marketing tactics in our channels to drive incremental adds beyond budget targets
Grow the team’s competencies through successful team member recruitment, retention, training and professional development

Qualification

Acquisition StrategyAffiliate MarketingMedia OptimizationSubscriber GrowthBudget ManagementTalent DevelopmentTeam LeadershipCommunication Skills

Required

Bachelor's degree from a 4-year university or equivalent combination of education and experience
10+ years of experience including 5 years related experience and/or training
Adept at handling multiple competing priorities and duties in a fast-paced, results driven, changing environment, with minimal daily oversight
Proven experience growing subscriber base for streaming or subscription businesses
Track record of optimizing profitability of acquisition costs
Exceptional verbal and written communication skills; proven ability to communicate effectively and influence all levels of staff
Experience managing large teams of diverse professionals
Strong customer and team member orientation
Demonstrated ability to recruit, develop, and retain top talent
Ability to travel 20% of time

Benefits

Versatile health perks
Flexible spending accounts
HSA
A 401(k) Plan with company match
ESPP
Career opportunities
A flexible time away plan

Company

Our adventure began by changing the way people watched TV, bringing DISH to where big cable wouldn’t: rural America.

Funding

Current Stage
Public Company
Total Funding
$9.75B
2023-01-17Post Ipo Debt· $1.5B
2022-11-07Post Ipo Debt· $2B
2021-11-11Post Ipo Debt· $5.25B

Leadership Team

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Paul Orban
Executive Vice President and Chief Financial Officer
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John Swieringa
President & COO
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Company data provided by crunchbase