ZM Trucks · 5 months ago
Sr. Marketing & Public Relations Manager
Fontana, CA
Full-time
Onsite
Senior Level, Lead/Staff
10+ years expZM Trucks is seeking a dynamic and strategic Marketing & Public Relations Director to enhance the brand’s reputation and lead external communications. This role involves developing marketing campaigns, managing media relations, and building strong relationships with stakeholders and the public.
AutomotiveCommercialManufacturingWholesale
Responsibilities
Continuously develop our visual and verbal brand definition
Develop our online presence through our websites and social media channels
Assist our distribution partners including our internal sales teams with impactful marketing campaigns
Develop and implement comprehensive PR strategies to support business objectives as well as crisis management plans
Serve as a spokesperson and manage relationships with media and press
Oversee the creation of press releases, speeches, interviews, posts and other PR content
Monitor media coverage, public sentiment and website/social media channel traffic; provide regular reports to leadership
Collaborate with 3rd party brand agencies
Manage external PR agencies and vendors
Qualification
Required
Bachelor's degree or above in Public Relations, Communications, Journalism, or a related field
10+ years of Marketing, PR or media experience
Native-level fluency in English and professional level of Mandarin Chinese
Excellent writing, storytelling, and public speaking skills
Crisis management experience and ability to perform under pressure
Preferred
Experience working in multinational corporations or public-listed companies
Deep familiarity with social media, influencer marketing, and digital PR
Background in manufacturing or B2B businesses
Company
ZM Trucks
ZM Trucks manufactures and sells commercial vehicles.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase