Zygo Media · 5 months ago
YouTube Strategist (Tech & SaaS Niche)
Austin, TX
Contract
Onsite
Entry Level
1+ years expZygo Media is an industry-leading creative agency helping creators and brands scale organic audiences on YouTube. As a YouTube Strategist, you will lead strategic content planning and packaging efforts for tech and SaaS clients, focusing on YouTube growth through tailored strategies and compelling content.
Graphic DesignMedia and EntertainmentVideo Editing
Responsibilities
Developing channel strategies tailored to the objectives of tech and SaaS clients, whether the goal is demand generation, brand building, or thought leadership
Conducting audience and competitive research within the tech and SaaS verticals to identify positioning opportunities and content gaps
Crafting high-impact packaging including click-worthy titles, effective thumbnail briefs, and optimized metadata to drive discovery and conversion
Writing clear, execution-ready briefs for editors, designers, and producers to align the team on each video’s creative direction and strategic goal
Running A/B tests on thumbnails and titles, interpreting performance data, and iterating packaging to improve click-through rate and retention
Leveraging tools like YouTube Studio, 1of10, VidIQ, TubeBuddy, and Viewstats to drive strategy based on data
Collaborating with producers to ensure the content output aligns with the overall YouTube and brand goals
Qualification
Required
1 or more years of experience in YouTube content strategy or channel management, with a strong portfolio of work in the tech and SaaS sectors
A deep understanding of YouTube's algorithm, audience behavior, and platform trends, especially within B2B or B2C tech categories
Proven experience crafting clickable, retention-optimized packaging including titles, thumbnails, and metadata
Strong grasp of tech storytelling, product positioning, and simplifying complex ideas for general or niche audiences
Experience growing YouTube channels for SaaS products, developer tools, or technical founders
Proficiency in analytics platforms such as YouTube Studio, VidIQ, TubeBuddy, and 1of10
Excellent written and verbal communication skills with the ability to write strategic briefs that guide high-performing creative
A collaborative, feedback-driven mindset and experience working cross-functionally with content and design teams
Preferred
Experience growing YouTube channels for SaaS products, developer tools, or technical founders
Background in tech marketing, developer education, or B2B content strategy
Familiarity with Adobe Creative Suite, including Photoshop, Premiere, or After Effects
Experience leading content teams or advising clients directly
Company
Zygo Media
Zygo Media is a video production company that offers video editing, motion graphics, and graphic design services.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase