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PNC · 5 months ago

Business Analytics Manager Senior - Marketing & Customer Analytics

PA - Pittsburgh (15222)

Full-time

Onsite

Senior Level, Lead/Staff

$80K/yr - $217K/yr

8+ years exp

PNC Bank is a leading financial institution dedicated to providing exceptional customer service and fostering an inclusive workplace culture. They are seeking a Senior Business Analytics Manager to lead a new digital marketing analytics team, driving performance and customer insights to optimize marketing campaigns and support growth. This role involves collaborating with various stakeholders to define KPIs, develop analytics strategies, and utilize advanced tools for actionable insights.

BankingFinanceFinancial Services

No H1B

Responsibilities

Lead the strategic build-out of a new digital marketing analytics function

Collaborate closely with marketing strategists, product teams, and finance stakeholder to define KPIs and set measurable goals

Lead analysis across digital marketing campaigns (paid search, SEO, social, email, programmatic, etc.) to identify trends, optimize performance, and maximize ROI

Use advanced tools (Adobe Analytics, Tableau, Hadoop, etc) to extract insights and create compelling, decision-driving reports and dashboard

Develop robust attribution models and customer journey insights to drive personalized experiences across channels

Champion new A/B testing and experimentation strategies, providing analytical rigor to optimize campaign performance

Stay ahead of emerging marketing tech, privacy regulations, and digital trends to future-proof analytics strategies

Directs the strategic design, management, and implementation of an enterprise-wide business analytics programs to drive customer solutions, service innovation and profitability

Leads development and execution of complex analytical solutions to meet business requirements

Leading the research, development and adoption of new and emerging analytics technologies; identifying technology-based business opportunities

Implementing mechanisms for ensuring that information provided is accurate, meaningful, has integrity, manages risk and meets the needs of the senior leadership

Directing, motivating, developing and managing the performance of the management team and key staff

Qualification

Digital Marketing AnalyticsData VisualizationWeb AnalyticsData QueryingStrategic PlanningPerformance MetricsMarket ResearchAnalytical ThinkingEmerging TechnologiesOrganizational SavvyEffective Communications

Required

Proven track record of success as a digital marketing analytics leader, with significant experience in a manager role

Deep understanding of various digital marketing channels and familiarity with digital marketing platforms (e.g. SA360, Adobe Analytics, Google Ads, Bing Ads, and Google Analytics) and the data they generate

High proficiency in web analytics platforms (e.g. Adobe Analytics), visualization tools (e.g. Tableau, Power BI), data querying (e.g. SQL, Spark, Impala)

Strategic thinker with the ability to translate complex business questions into analytical frameworks and actionable recommendations

Strong storytelling skills with the ability to write and present complex data findings to both technical and non-technical audiences, including senior and executive leadership

Natural leader who can inspire, guide, and develop a high-performing team

Strong project planning and management skills with a proven ability to deliver on analytical initiatives

University / college degree

Industry experience typically 8+ years

At least 5 years of prior management experience

In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered