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SHI International Corp. · 1 week ago

Sr. Manager - Marketing Automation & Analytics

Somerset, NJ

Full-time

Onsite

Mid, Senior Level

$95K/yr - $120K/yr

5+ years exp

SHI International Corp. is a global provider of IT solutions and services. The Sr. Manager - Marketing Automation & Analytics will lead marketing automation initiatives and manage the team responsible for the Marketo platform, collaborating with cross-functional teams to optimize and measure marketing campaigns.

HardwareInformation TechnologySoftware

Responsibilities

Lead and mentor the marketing automation team, providing guidance, support, and professional development

Oversee the administration, configuration, and optimization of the Marketo platform and related marketing technologies

Supervise marketing analysts, ensuring accurate data collection, reporting, and actionable insights to inform marketing strategies and campaign performance

Develop and execute marketing automation strategies to drive lead generation, lead scoring, segmentation, and nurturing programs

Lead the design, implementation, and optimization of multi-channel marketing campaigns (email, landing pages, forms, etc.) within Marketo, while incorporating analytics to measure effectiveness

Collaborate with cross-functional teams, including sales, content, digital, and product marketing, to align automation strategies with business objectives

Design, implement, and optimize multi-channel marketing campaigns (email, landing pages, forms, etc.) within Marketo

Ensure data integrity, compliance with privacy regulations, and integration between Marketo and other systems (e.g., CRM, analytics platforms)

Manage vendor relationships and evaluate new technologies to enhance marketing automation capabilities