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PNC · 5 months ago

Business Analytics Manager Senior - Marketing & Customer Analytics

Pittsburgh, PA

Full-time

Onsite

Senior Level, Lead/Staff

$96K/yr - $200K/yr

8+ years exp

PNC is a leading financial services institution that emphasizes the importance of its people in delivering exceptional customer experiences. The Business Analytics Manager Senior will lead a new team focused on optimizing marketing campaigns through data-driven insights, while also shaping the analytics roadmap to enhance customer growth and loyalty.

BankingFinanceFinancial Services

No H1B

Responsibilities

Lead the strategic build-out of a new digital marketing analytics function

Collaborate closely with marketing strategists, product teams, and finance stakeholder to define KPIs and set measurable goals

Lead analysis across digital marketing campaigns (paid search, SEO, social, email, programmatic, etc.) to identify trends, optimize performance, and maximize ROI

Use advanced tools (Adobe Analytics, Tableau, Hadoop, etc) to extract insights and create compelling, decision-driving reports and dashboard

Develop robust attribution models and customer journey insights to drive personalized experiences across channels

Champion new A/B testing and experimentation strategies, providing analytical rigor to optimize campaign performance

Stay ahead of emerging marketing tech, privacy regulations, and digital trends to future-proof analytics strategies

Directs the strategic design, management, and implementation of an enterprise-wide business analytics programs to drive customer solutions, service innovation and profitability

Leads development and execution of complex analytical solutions to meet business requirements

Leading the research, development and adoption of new and emerging analytics technologies; identifying technology-based business opportunities

Implementing mechanisms for ensuring that information provided is accurate, meaningful, has integrity, manages risk and meets the needs of the senior leadership

Directing, motivating, developing and managing the performance of the management team and key staff

Qualification

Digital Marketing AnalyticsAdobe AnalyticsTableauSQLData-Driven Decision MakingStrategic PlanningAnalytical ThinkingProject PlanningEffective CommunicationsTeam Leadership

Required

Proven track record of success as a digital marketing analytics leader, with significant experience in a manager role

Deep understanding of various digital marketing channels and familiarity with digital marketing platforms (e.g. SA360, Adobe Analytics, Google Ads, Bing Ads, and Google Analytics) and the data they generate

High proficiency in web analytics platforms (e.g. Adobe Analytics), visualization tools (e.g. Tableau, Power BI), data querying (e.g. SQL, Spark, Impala)

Strategic thinker with the ability to translate complex business questions into analytical frameworks and actionable recommendations

Strong storytelling skills with the ability to write and present complex data findings to both technical and non-technical audiences, including senior and executive leadership

Natural leader who can inspire, guide, and develop a high-performing team

Strong project planning and management skills with a proven ability to deliver on analytical initiatives

Directs the strategic design, management, and implementation of an enterprise-wide business analytics programs to drive customer solutions, service innovation and profitability

Leads development and execution of complex analytical solutions to meet business requirements

Leading the research, development and adoption of new and emerging analytics technologies; identifying technology-based business opportunities

Implementing mechanisms for ensuring that information provided is accurate, meaningful, has integrity, manages risk and meets the needs of the senior leadership

Directing, motivating, developing and managing the performance of the management team and key staff

Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions

Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework

Include Intentionally - Cultivates diverse teams and inclusive workplaces to expand thinking

Live the Values - Role models our values with transparency and courage

Enable Change - Takes action to drive change and innovation that will transform our business

Achieve Results - Takes personal ownership to deliver results. Empowers and trusts others in decision making

Develop the Best - Raises the bar with every talent decision and guides the achievement of all employees and customers

Roles at this level typically require a university / college degree

Higher level education such as a Masters degree, PhD, or certifications is desirable

Industry experience is typically 8+ years

At least 5 years of prior management experience is typically required

In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered

Bachelors