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IPG Mediabrands · 5 months ago

Associate Director, Programmatic (NY, 20116)

New York, New York, United States

Full-time

Onsite

Mid, Senior Level

$120K/yr - $130K/yr

IPG Mediabrands is the media and marketing solutions division of Interpublic Group, managing over $47 billion in marketing investments globally. The Associate Director is responsible for the performance and pacing of all campaigns within assigned brands, ensuring standards and processes are implemented, while also acting as a point of escalation for complex setups and optimizations.

AdvertisingDigital MediaMarketing

Responsibilities

Builds relationships with mid to senior level stakeholders at clients; builds capabilities and serves as customer relationship manager

Approves vendor selections and scopes; oversees the team meeting with vendors; brings own expertise to vendor selection

Departmental standards and process are customized to fit the specific needs of assigned clients and are implemented across all campaigns; advises on and/or conducts advanced setup, troubleshooting, and optimization; vets vendor capabilities through RFIs and demos

Leads design of reporting dashboards and develops presentations to ensure results are clearly communicated. Owns accuracy of all reporting

Develops long-term solutions for clients including custom data management solutions and data solutions

Tactically manages a small group of managers and/or professional employees; has responsibility for performance, development and coaching of direct team

Adapts account plans and priorities to address resource and operational challenges

Collaborates with partners/colleagues across functions and/or centers of excellence

Qualification

Ad tech solutionsData analysisTeam managementClient relationship managementTechnical guidanceCollaboration skillsProblem-solving skills

Required

Experience seeking and curating new business relationships and/or solutions; developing solutions using new or existing processes; and building team leadership qualities and soft skills needed to manage up/down/laterally (e.g., ability to navigate and be effective with multiple personalities)

Knowledge of technology or measurement ad tech solutions, including platforms

Examples include DV360, Adwords, The Trade Desk, Roku, Vistar, Facebook, Snapchat, etc

Intermediate to strong data analysis skills

Ability to collaborate with partners/colleagues across functions and/or centers of excellence

Accountability for the performance, development, and results of a small client account or across multiple accounts; leads account decisions, budget spending, and staffing

Provides technical guidance to employees, colleagues and/or clients

A history of team management/mentorship and a comfort with internal/external-facing communication