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Siro · 14 hours ago

Head of Demand Generation

New York, United States

Full-time

Onsite

Director/Executive

$185K/yr - $215K/yr

6+ years exp

Siro is redefining how field sales teams learn, perform, and win. They are seeking a Head of Demand Generation to scale qualified pipeline generation across SMB, Mid Market, and Enterprise segments, reporting directly to the CEO.

Artificial Intelligence (AI)SalesSoftware

Growth Opportunities

Responsibilities

Build and execute account-driven GTM strategies to generate qualified pipeline for large enterprise prospects with complex buying processes, while also maintaining pipeline generation from our SMB and Mid-Market segments

Own end-to-end demand generation funnel from awareness to sales handoff, implementing analytics and optimization strategies to improve conversion rates at each stage

Design and execute integrated campaigns across multiple channels (email, paid, web, outbound) specifically tailored for enterprise buyers and longer sales cycles

Collaborate closely with our Sales, SDR, and RevOps teams on account prioritization, lead routing, and opportunity development while reporting performance metrics to executive leadership

Qualification

B2B demand generationEnterprise ABM expertiseFull-stack marketing proficiencyAnalytics & attributionMartech fluencyScale experience

Required

6-10+ years of B2B demand generation experience with proven track record at high-growth SaaS companies (Seed-Series C preferred)

Enterprise ABM Expertise: Deep experience with account-based marketing strategies, including account tiering, personalized campaigns, and sales-marketing alignment for large deal sizes

Full-Stack Marketing Proficiency: Hands-on experience across demand gen channels including paid acquisition, email/lifecycle marketing, events, SEO, and website optimization

Analytics & Attribution: Strong background in marketing analytics, full-funnel reporting, and ROI measurement with ability to present insights to executive leadership

Martech Fluency: Experience with marketing tools and AI-powered solutions for demand generation, lead scoring, and campaign automation

Scale Experience: Background scaling demand gen programs from early stage to significant pipeline volumes ($100M+ annually)