Toku · 5 months ago
Founding Marketing Manager
United States
Full-time
Hybrid
Mid Level
3+ years expToku is seeking its first full-time marketing person to work directly with the founders in driving content marketing efforts. The role involves creating data-driven content that educates the target audience and positions Toku as an industry leader while collaborating across teams to align content with marketing goals.
ComplianceInformation TechnologyInternet
Responsibilities
Build upon the existing content, identifying key areas for growth and optimization
Create a robust content roadmap with the founders that is aligned with the company’s sales and marketing objectives, focusing on educating target audiences about EOR services, token grant administration, and related compliance issues
Develop content that supports all stages of the buyer’s journey—from awareness to consideration and decision-making
Establish Toku as a thought leader in the EOR and token grant administration space, creating insightful articles, white papers, webinars, and case studies
Produce content that addresses industry trends, regulatory changes, and key challenges in token payroll, tax compliance, and token-based compensation models
Collaborate with in-house experts (payroll, tax, legal) to develop thought-provoking, authoritative content
Use data-driven insights to create content that generates qualified leads and moves prospects through the sales funnel
Optimize content for SEO to increase organic search visibility, targeting specific keywords related to EOR, payroll, token grants, and crypto-native companies
Create high-quality, engaging content including blog posts, white papers, case studies, landing pages, email campaigns, and social media posts
Design and manage content calendars to ensure timely and consistent publication across various channels
Monitor and report on key content marketing KPIs, including traffic, engagement, lead conversion, and SEO rankings
Qualification
Required
3-5 years of marketing experience in SaaS or FinTech
Proven track record in B2B product launches and marketing
Strong skills in creating scalable marketing content
Excellent communication skills and ability to thrive in a fast-paced environment
Benefits
Remote-first work culture
Flexible working hours
Competitive salary & benefits
Competitive equity
Apple laptop
Company
Toku
Toku specializes in services such as token payroll and tax engine, contributor experience, and employment.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$20.31M2024-05-28Series A
2023-03-08Series Unknown· $20M
2022-08-23Pre Seed
Leadership Team
Kenneth O'Friel
CEO & Co-founder
Dominika Stobiecka
Product
Recent News
2026-01-25
2026-01-23
Straits Times
2026-01-22
Company data provided by crunchbase