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Blue State · 4 months ago

Principal Analyst (Evergreen)

NY, DC, Oakland

Full-time

Hybrid

Senior Level, Lead/Staff

$112K/yr - $125K/yr

7+ years exp

Blue State is a purpose-driven agency that partners with leading causes and brands to create real change. They are seeking a Principal Analyst to serve as the Analytics Lead and subject matter expert, responsible for using data and strategic insights to help clients achieve their goals, while also coaching and mentoring team members.

AdvertisingDigital MediaMarketingPublic RelationsSocial

Responsibilities

Collect and analyze data to serve the needs of your client portfolio, including but not limited to: web traffic and user behavior, email messaging statistics, paid media performance, and social media trends

Transform your analysis observations into insights and actionable strategic recommendations for fundraising, marketing, and communications programs

Develop scalable industry best practices, and drive core insights from data to suggest, create, and execute multivariate or A/B tests that drive fundamental improvements

Work collaboratively with a cross-disciplined team of creative directors, copywriters, designers, strategists, and account managers as a leader in your craft on client engagements

Plan measurement strategies for key performance indicators, develop and execute testing plans, and monitor existing properties to ensure all tracking and data collection works properly

Provide strategic leadership on analytics projects and act as the senior expert on analytics, data management, and data fidelity issues

Develop effective and persuasive presentations, dashboards, and memos demonstrating the value of our work for client teams, business development, and partners

Knowledge of performance marketing across grassroots fundraising, website strategy, supporter mobilization, customer engagement, and brand strategy

Stays current on discipline trends and industry standards, identifies new frameworks, tools, platforms, and methodologies, and finds ways to implement them in our work

Identifies opportunities to expand our Analytics offerings to meet business needs of clients and potential clients

Partners with leaders at Blue State to integrate our services and deliver stronger work

Assist with coaching and mentorship of analysts located across offices

Work with Analytics Team leadership to identify offering, product, and project opportunities

Promote and cultivate skill development and professional growth of members of the team

Qualification

Digital analyticsData managementSQLCRM experienceData visualizationStatistical methodsA/B testingLeadership skillsCommunication skillsCollaboration

Required

7+ years of experience in digital analytics, ideally with direct experience working on marketing, direct response, or fundraising campaigns

Extensive experience working with CRMs and/or Salesforce Marketing Cloud, data from paid media, and a web analytics suite such as Google Analytics, A/B testing solutions such as Optimizely (or equivalent)

You are an expert in SQL, and feel comfortable managing, optimizing, and troubleshooting in a data warehouse environment, such as BigQuery or Snowflake

Experience in data modeling, familiarity with ETL processes, and deep expertise in leveraging large datasets to enable strategic decision-making

Working-level experience with Python, R, or other statistical packages, as well as experience with data science and data visualization

Experience with statistical methods (significance testing, regression analysis, etc), and willingness to learn new data tools and programming languages

Strong mentorship and leadership skills. You are able to create a positive learning environment and provide clear and actionable feedback

Ability to resolve conflicts constructively and proactively identify and communicate growth goals for yourself and others

Ability to take a step back to see the bigger implications of your analysis work and lead program strategy

Client presentation experience crafting the data and insights story to arrive at a strategy

Strong collaborator and relationship builder

Excellent communication skills. Ability to interact with all levels of end users, and colleagues

Ability to adapt to new situations, solve problems on the fly, and communicate with those around you

Teamwork and scrappiness required

A shared passion and curiosity for making change. This includes comfort with ambiguity, a restlessness that resists the status quo, and a commitment to quality that ensures we're always making progress