Optimum Sports · 2 months ago
Planning Director - Ptarmigan
New York
Full-time
Onsite
Director/Executive
$140K/yr - $165K/yr
10+ years expOmnicom Media Group (OMG) is a media services division of Omnicom Group Inc. and is seeking a Planning Director to manage the strategic needs of clients while collaborating with leadership. The role involves overseeing client relationships, developing media plans, and mentoring junior staff in a fast-paced and data-driven environment.
AdvertisingBrand MarketingMarketingPublic RelationsSports
Responsibilities
Act as the primary point of contact for high-level client relationships, understanding and advocating for their needs while continuously pushing boundaries with innovative solutions
Collaborate across teams, ensuring seamless integration of strategy and business objectives to deliver exceptional results
Drive development of media plan recommendations that comprise both tactical and high impact/custom activations to meet clients’ goals
Lead and manage reporting analysis, inclusive of key insights/takeaways and optimization recommendations, based on campaign performance
Manage and nurture development of junior staff, guiding these individuals through the fundamentals of the planning process (inclusive of developing high level strategies, partner RFP/evaluation, negotiation, tactical plan development & execution, reporting & insights, optimization, billing, etc.)
Provide oversight on campaign performance reports and collaboratively share results across teams
Develop team member frameworks to ensure each are meeting milestones for continued growth while acting as a role model to the team
Contribute to new business efforts and thought leadership content
Collaboratively participate in Team Leadership Group meetings and work-sessions
Effectively manage projects and resources, to consistently meet internal and client timelines
Have the ability to dial in and orchestrate the details, while understanding big picture strategic needs
Qualification
Required
Act as the primary point of contact for high-level client relationships, understanding and advocating for their needs while continuously pushing boundaries with innovative solutions
Collaborate across teams, ensuring seamless integration of strategy and business objectives to deliver exceptional results
Drive development of media plan recommendations that comprise both tactical and high impact/custom activations to meet clients' goals
Lead and manage reporting analysis, inclusive of key insights/takeaways and optimization recommendations, based on campaign performance
Manage and nurture development of junior staff, guiding these individuals through the fundamentals of the planning process (inclusive of developing high level strategies, partner RFP/evaluation, negotiation, tactical plan development & execution, reporting & insights, optimization, billing, etc.)
Provide oversight on campaign performance reports and collaboratively share results across teams
Develop team member frameworks to ensure each are meeting milestones for continued growth while acting as a role model to the team
Contribute to new business efforts and thought leadership content
Collaboratively participate in Team Leadership Group meetings and work-sessions
Effectively manage projects and resources, to consistently meet internal and client timelines
Have the ability to dial in and orchestrate the details, while understanding big picture strategic needs
Preferred
10+ years integrated media planning experience
Knowledge of 360 cross-functional media inclusive of Digital media (including Search, Social, Video, Content, Display), Print and TV/OTT, OOH, Audio
Proven ability to develop high level strategies that include implementation of new, innovative ideas that deliver results according to objectives from awareness to lead gen
Ability to analyze Digital activity and report on key performance indicators (KPIs) and metrics across variety of tactics
Proven ability to build and nurture mutually respectful, highly strategic, and productive media publisher relationships
Team player with collaborative and consultative mindset willing to challenge the status quo
Ability to multitask and thrive in fast-paced work environment while appropriately managing timelines and prioritize deliverables
Previous experience on a financial services client strongly preferred
Benefits
Health insurance
Vision insurance
Dental insurance
401(k)
Healthcare Flexible Spending Account
Dependent Care Flexible Spending Account
Vacation days
Sick days
Personal days
Paid parental leave
Paid medical leave
STD/LTD insurance benefits
Company
Optimum Sports
Optimum Sports is a sports marketing agency for sports that has expertise in branding, investments, client relationships, PR and strategy.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Dale Song
Chief Partnerships & Consulting Officer
Jeremy Carey
Chief Investment Officer
Recent News
Sports Business Journal
2026-01-17
Company data provided by crunchbase