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Casap · 5 months ago

Director of Content Strategy

United States

Full-time

Remote

Lead/Staff, Director/Executive

$125K/yr - $175K/yr

4+ years exp

Casap is a seed-stage startup based in San Francisco, aiming to revolutionize banking through an autonomous banking platform. They are seeking a Director of Content Strategy to develop and execute content strategies that effectively communicate complex banking and fraud concepts to financial institution leaders.

FinanceFraud DetectionSoftware

Responsibilities

Develop and execute content strategy across all channels, translating complex fraud and banking concepts into clear narratives that resonate with credit union and bank leaders at different buying stages

Create high-impact content including decks, one-sheeters, thought leadership, video content, and customer testimonials that drive awareness and conversion

Own content planning and campaign development in collaboration with sales, product, and executive teams to align messaging with business objectives

Collaborate with CEO and subject matter experts to craft thought leadership positioning Casap as an authority in the space

Manage external creative partners (agencies, freelancers) while maintaining strategic oversight and quality standards

Use data and performance insights to optimize content effectiveness and inform future initiatives

Qualification

Content strategyBrand storytellingMarketing communicationsContent creationStrategic thinkingData optimizationExecutive communicationCollaboration

Required

4-8 years of experience in content strategy, brand storytelling, or marketing communications, preferably in fintech, financial services, or B2B technology

Exceptional writing and content creation skills with a portfolio demonstrating ability to simplify complex technical concepts for executive audiences

Experience creating executive-facing materials including presentation decks, one-sheeters, and thought leadership content

Strong strategic thinking with experience translating business concepts into multi-format content campaigns that drive measurable results

Comfort working in fast-paced startup environments with high autonomy and cross-functional collaboration

Experience managing external creative resources and using data to optimize content performance