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The Washington Post · 1 hour ago

Director, Growth

Washington, DC

Full-time

Onsite

Director/Executive

$130K/yr - $242K/yr

8+ years exp

The Washington Post is on a mission to deliver riveting storytelling for all of America and is seeking a Director of Growth to shape and drive the strategy behind attracting and converting new subscribers. This role involves leading the full acquisition funnel and collaborating with various teams to innovate and grow the audience.

Newspapers

Growth Opportunities

H1B Sponsor Likely

Responsibilities

Drive the global acquisition strategy across The Post’s portfolio to maximize reach, conversion, and customer lifetime value across diverse products, pricing tiers, and audience segments

Unlock scalable growth levers by collaborating with Product, Newsroom, and Engineering to mitigate traffic decline, navigate platform disruptions, and adapt to evolving audience behaviors

Develop and implement smart metering and paywall strategies that balance audience reach with subscription conversion and engagement metrics

Oversee performance marketing campaigns across paid digital platforms (e.g., Google, Meta, Apple, Reddit, LinkedIn) to ensure efficient budget utilization, audience targeting precision, and brand-aligned messaging

Launch and continuously improve go-to-market strategies for new product features and access models, aligning internal stakeholders and delivering measurable acquisition impact

Optimize the full acquisition funnel through rigorous A/B testing, targeted segmentation, creative experimentation, and UX improvements across digital touchpoints

Lead and mentor a high-performing team of 10+ growth marketers and specialists, cultivating a culture of learning, executional rigor, and adaptability

Partner with Product and Engineering to build robust experimentation frameworks, enhance user experience, and drive higher conversion rates and revenue across customer segments

Leverage first-party data, behavioral insights, and predictive modeling to tailor acquisition messaging and offers, increasing personalization and customer relevance throughout the journey

Collaborate with Analytics and Finance to forecast, track, and refine performance marketing strategies that directly link marketing outcomes to business impact and ROI

Represent marketing in strategic product planning initiatives to ensure tools, infrastructure, and innovation efforts scale effectively while enhancing user-centric experiences

Qualification

Digital acquisitionPerformance marketingGrowth strategySubscription funnelsData-driven decision makingCross-channel designTeam managementStrategic instinctsCollaborationCommunication skillsAdaptability

Required

8+ years in digital acquisition, performance marketing, or growth, with deep experience in subscription or DTC funnels

5+ years managing and developing teams with a focus on impact, coaching, and collaboration

Strong strategic instincts paired with the ability to execute hands-on and pivot quickly when needed

Track record of building growth strategies amid digital platform disruption or algorithmic change

Deep fluency in paid digital media, conversion optimization, and cross-channel customer journey design

Data-driven decision maker with experience turning insights into scalable, results-oriented programs

Skilled cross-functional communicator with experience partnering across Editorial, Product, Engineering, Brand, and Finance

Comfortable with ambiguity, entrepreneurial by nature, and committed to delivering high-quality experiences that support our journalistic mission

Benefits

Competitive medical, dental and vision coverage

Company-paid pension and 401(k) match

Three weeks of vacation and up to three weeks of paid sick leave

Nine paid holidays and two personal days

20 weeks paid parental leave for any new parent

Robust mental health resources

Backup care and caregiver concierge services

Gender affirming services

Pet insurance

Free Post digital subscription

Leadership and career development programs

Company

The Washington Post

Glassdoor4.1

The Washington Post is an award-winning news leader whose mission is to connect, inform, and enlighten local, national and global readers with trustworthy reporting, in-depth analysis and engaging opinions.

Founded in 1877

Washington, DC, US

1001-5000 employees

http://www.washingtonpost.com/

H1B Sponsorship

The Washington Post has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (18)

2024 (16)

2023 (15)

2022 (16)

2021 (22)

2020 (20)