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Moloco · 2 weeks ago

CTV Ads - Business Development Director

California, United States

Full-time

Hybrid

Lead/Staff, Director/Executive

$135K/yr - $199K/yr

5+ years exp

Moloco is a leading AI advertising solutions provider, and they are seeking a highly motivated Business Development Director to drive growth for their innovative CTV products. The role involves onboarding web-first advertisers and managing the entire business development cycle while leveraging existing relationships with performance marketing agencies.

AdvertisingCloud InfrastructureMobileMobile Apps

Comp. & Benefits

Responsibilities

Identify, prospect, and onboard web-first advertisers, focusing on key verticals like Direct-to-Consumer (D2C), Beauty, Travel, Insurance, etc

Activate and leverage your existing, strong relationships with performance marketing agencies across the US to unlock new, scalable demand sources

Manage the full business development cycle from initial outreach and pitching, contract execution, and successful onboarding of advertisers

Responsible for maintaining advertiser relationships over time - staying engaged, reviewing product and performance feedback to determine product market fit

Converting early stage advertisers to customers of the commercial product

Become a subject matter expert on Moloco's performance CTV offering, effectively articulating its value proposition and differentiation in the market

Qualification

Digital advertising salesBusiness developmentPerformance advertisingPerformance marketing agenciesCPAROASCVRCommunication skillsNegotiation skillsPresentation skillsBachelor's degreeHunter mentalityAutonomous workAgility

Required

5+ years of experience in digital advertising sales and/or business development, focused on performance advertising

A deep, established network of relationships with marketing leaders at web-first advertisers (e.g., D2C, E-commerce, Beauty, Travel, Insurance, etc....)

Verifiable relationships and a history of successfully activating demand through US-based performance marketing agencies

Expert-level understanding of the digital performance advertising ecosystem specific to web advertisers, including key metrics (CPA, ROAS, CVR), and buying dynamics

A 'hunter' mentality with a passion for building new business, building 0-1, balanced with the strategic mindset to cultivate long-term partnerships

Exceptional communication, negotiation, and presentation skills, with the ability to simplify complex concepts for a broad audience

Ability to work in an unstructured environment, be autonomous and agile

Bachelor's degree or equivalent practical experience